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9781412903912

Researching Hospitality and Tourism : A Student Guide

by
  • ISBN13:

    9781412903912

  • ISBN10:

    1412903912

  • Format: Hardcover
  • Copyright: 2008-04-01
  • Publisher: SAGE Publications Ltd
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List Price: $136.00
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Summary

This is the first comprehensive guide to research methods and issues for students engaged in Hospitality and Tourism Studies. Jargon-free, incisive, and relevant, the book offers an uncluttered guide to key concepts and essential research techniques. It is grounded in a real world approach that concentrates upon the issues that students will encounter in their studies and work experience. It fills an enormous gap in the field providing students with the first dedicated introduction to research methods for Hospitality and Tourism students.

Table of Contents

The Nature and Relevance of Research
Research Philosophies and Schools of Thought
Developing the Research Proposal and Plan
Sourcing and Reviewing the Literature
Developing the Conceptual Framework
Choosing the Empirical Research Design
Collecting the Empirical Data
Sampling
Analysing Quantitative Data
Analysing Qualitative Data
Writing up the Research Project
Table of Contents provided by Ingram. All Rights Reserved.

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