Researching and Writing Dissertations in Hospitality and Tourism

by Mona Clark; Michael Riley; Roy C. Wood; Ella Wilkie

• ISBN13: 9781861520463
• ISBN10: 1861520468
• Edition: 1st
• Format: Paperback
• Copyright: 1997-12-18
• Publisher: Intl Thomson Business Pre

Summary

This book covers all aspects of researching and writing dissertations in hospitality and tourism. Written by experienced teachers and researchers, the book offers a guide to everything from organizing the initial research process, to writing up the results of your findings. Areas covered include: researching topics in hospitality and tourism, key research methods and writing and presenting your findings. It is the only book of its kind and will therefore will be an indispensable source of reference to any student required to write a dissertation or thesis as part of a Hospitality and Tourism-related course.

Table of Contents

List of figures	vii	(2)
List of tables	ix	(2)
Acknowledgements	xi	(2)
Series Editors' Foreward	xiii
1 Introduction: what this book is about (and how to use it)	1	(4)
PART 1 GETTING STARTED	5	(68)
2 What is research for and what does it involve?	7	(16)
3 Thinking about doing: choosing a topic	23	(14)
4 Choosing a research method	37	(10)
5 Describing research objectives through mapping sentences	47	(5)
6 The uses of classification systems and typologies	52	(5)
7 Managing the research process: a basic framework	57	(14)
References for Part 1	71	(2)
PART 2 KEY QUALITATIVE RESEARCH METHODS	73	(74)
8 Sampling -- choosing your subjects	75	(16)
9 Questionnaire design	91	(9)
10 Quality and quantity: some miscellaneous methods	100	(17)
11 Measuring attitudes	117	(15)
12 Interviewing	132	(7)
13 So just what is ethnography?	139	(5)
References for Part 2	144	(3)
PART 3 KEY STATISTICAL AND QUANTITATIVE TECHNIQUES	147	(94)
14 An introduction to statistical terms and concepts	149	(7)
15 The concept of probability theory	156	(8)
16 Descriptive statistics	164	(37)
17 Statistical tests	201	(18)
18 Measures of association	219	(21)
References for Part 3	240	(1)
PART 4 WRITING YOUR DISSERTATION	241	(24)
19 Key techniques in writing up your dissertation	243	(14)
20 The oral presentation of dissertation findings	257	(6)
Further reading for Part 4	263	(2)
Appendix A Statistical Tables	265	(12)
Index	277