A Resilient European Food Industry in a Challenging World

by Baourakis, George; Mattas, Konstadinos; Zopounidis, Constantinos; Van Dijk, Gert

• ISBN13: 9781611220322
• ISBN10: 1611220327
• Format: Hardcover
• Copyright: 2011-01-01
• Publisher: Nova Science Pub Inc

Summary

This book focuses on the features and structure of the EU's food chain, food industry developments, introduction of new technologies, institutional transformation, food and trade policies, communication, nutrition diet, risk management, competition, management, marketing, financial and economic issues. The food chain is an important part of the European industry, economy and society, highly connected to food production and Europe's high quality consumer market. This book addresses the maintenance of the dynamic features of the EU food chain and its capacity to confront the new challenges and to adjust adequately for the benefit of Europe's food industry and economy.

Table of Contents

Direct Selling: a Marketing Strategy to Shorten Distances between Production & Consumption

Consumer behaviour & attitudes towards healthy food products: organic & functional foods

The resilient character of PDO/PGI products in dynamic food markets: the Italian case

Fruit production forecasting by neuro-fuzzy techniques

Household Food Expenditure Behaviour & Socioeconomic Welfare In Italy: A Microeconometric Analysis

An investigation of current & upcoming developments affecting Spanish wine exportation

Credibility of Collective Brand as a Source of Equity: An Empirical Application for the Spanish Wine Market

Consumer Motivations & Cognitive Structures behind Quality Food Purchasing

Investigating consumer knowledge & Behaviour in the context of functional foods

Is retailing really unique? Insights into retail internationalization using business theories

Does infant industry argument justify diversification policy in Argentinean wine sector?

Assessing Competitiveness Relations for the Greek ?eat ?rocessing ?nterprises

Testing market efficiency of crude palm oil futures for European participants

Traceability & the new CAP

Hungarian consumer behavior analysis in terms of healthy nutrition

Speciality food segments in Great Britain

Supply chain of organic products in Bulgaria

Characteristics of loyal customers for food retail chains in Germany

Consumers' Perceptions of Novel Process Technologies: The Case of High Pressure Processed Chilled Ready Meals

Leading producer-owned marketing organisations in a transition country: Two case studies from Hungarian agribusines

Designing market-oriented beta-glucan enriched functional foods through conjoint analysis: evidence of differing consumer preferences

Index

Table of Contents provided by Publisher. All Rights Reserved.