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9780470139561

Resorts: Management and Operation, 2nd Edition

by
  • ISBN13:

    9780470139561

  • ISBN10:

    0470139560

  • Edition: 2nd
  • Format: eBook
  • Copyright: 2008-01-01
  • Publisher: Wiley
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Summary

Effectively Develop and Manage a Resort Property-Revised and Updated In recent years, the definition of "resort" has expanded to include any facility that provides recreation and entertainment in combination with lodging. Revised and updated for these changes, Resorts: Management and Operation, Second Edition covers both new trends, like the increasing popularity of timeshares and cruise ships, and tried-and-true businesses like ski areas, golf resorts, spas, and casinos. The book provides a comprehensive look at how today's industry classifies, develops, markets, and manages these various properties. In addition to covering new growth areas in the resort field, this Second Edition also features a wide range of resources for learning, including: * New chapters on cruise ships, specialty resorts, and casinos, highlighting the newest trends in the industry * New resort case studies in each chapter * Expanded coverage on spas, pools, and indoor waterparks * Quick Getaway sidebars, showing practical examples and applications of theories discussed in the book * Updated statistics throughout the text that reflect the latest industry information * Enhanced discussions of the importance of developing facilities from an environmentally conscious and business-smart perspective so that the integrity of the natural base is maintained Students on their way to a career in resorts, as well as professionals seeking to update or improve their understanding of the business, will find Resorts: Management and Operation, Second Edition the key to success in this exciting industry.

Table of Contents

Foreward
Preface
Resorts: An Introduction
Introduction
History of Resorts
Types of Resorts
Industry Trends
Summary
Endnotes
Mountain-Based Resorts: The Impact of Development on Operations
Introduction
The Development Process
Desirable Sites
General Design Guidelines
Capacity
Ski Runs
Ski Lift Networks
Base Area
Other Winter Sport Activities
Sustainable Development
Mountain Resort Maturation Cycle
Summary
Endnotes
Mountain-Based Resorts: Managing the Operation
Introduction
History of Skiing
Economics
Size
Visits
Demographics
Skiographics
Trip Characteristics
Snowboarders
Snowtubing
Economic Feasibility
Analyzing Financial Statements
Operating Characteristics
Balance Sheet
Income Statement
Critical Ratios
Summer in the Mountains
Summary
Endnotes
Beach Resorts: The Impact of Development on Operations
Introduction
Beach Resorts
The Development Process
Marinas
General Design Principles
Summary
Endnotes
Beach Resorts: Managing the Operation
Beach Resorts
Profile of the Beach Resort Guest
Managing the Resource
Destination Resort Marinas
Boaters
Managing the Operation
Summary
Endnotes
Golf/Tennis-Based Resorts: The Impact of Development on Operations
Introduction
General Guidelines
Planning and Development
Golf Course Types
Nines
Design Principles
Tennis
Summary
Endnotes
Golf/Tennis-Based Resorts: Managing the Operation
Golfers
Market Segments
Operating Characteristics
Tournaments and Events
Pro Shop
Golf Cart Fleet
Use of Technology
Endnotes
Resort Operations: The Importance of Recreational Amenities
Introduction
The Development Process
Developing an Amenity Strategy
Community Management Structures
Organizations
Management and Operations
Summary
Endnotes
The Uniqueness of Timeshares Resort Operations
Introduction
Timeshare Guests/Owners
Marketing
Operations
Reservations and the Front Desk
Housekeeping
Maintenance and Engineering
Finance and Accounting
Endnotes
Resort Operations: The Importance of Guest Activities
Introduction
Guests? Needs
Defining Goals and Objectives
Program Areas
Program Planning
Program Evaluation
Summary
Endnotes
Resort Operations: The Importance of Retail
Tourist Shopping
Resort Retail
Layout and Design
Merchandising
Getting Your Message Noticed
Operations
Customer Segments
Profit Ratios
Endnotes
Spas, Pools, and Indoor Waterparks
Introduction
Development of Spas
Layout and Design
Treatments
Water Therapy
Client Preparation
Room Setup: Wet Rooms
Room Setup: Dry Rooms
Combinations
Marketing
Trends
Swimming pools
Waterparks
Summary
Endnotes
Renaissance ClubSport: The Concept of the Upscale Hotel/Health Club Unification
Specialty Resorts
Introduction
Nature-Based
Ecotourism
Ecolodges
Adventure Tourism
Adventure Travel in America
Summary
Endnotes
Cruise Ships: Floating Resorts
Table of Contents provided by Publisher. All Rights Reserved.

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