Responsible Business : How to Manage a CSR Strategy Successfully

by Pohl, Manfred; Tolhurst, Nick

• ISBN13: 9780470712429
• ISBN10: 0470712422
• Edition: 1st
• Format: Hardcover
• Copyright: 2010-08-30
• Publisher: Wiley

Summary

Corporate Social Responsibility, Sustainability and Corporate Citizenship are now essential elements of modern business. Responsible Business is a vital "how to" guide providing information on all aspects of the CSR process. This highly accessible book is full of insights from those responsible for implementing CSR strategy inside companies whether as CSR managers or at top management level with coverage of all the important aspects of CSR from what a sustainability manager's job involves, how to handle stakeholder dialogue, supply chain management to auditing, CSR and the law, and communicating CSR.Divided into bite-size easy-to-read chapters complete with practical checklists or "dos and don'ts", Responsible Business provides perspectives across different industries and sectors from running micro-finance at an international banking group to CSR in small companies as well as personal insights into a CSR manager's role in the automotive sector, the IT sector, the hotel business and many more."If CSR is ever to happen in real time, it will be in the corporate trenches, honed by managers driving CSR beyond academic ideal to practical workplace results. This new book from Europe's ICCA has it all in one place. A brilliant display of actual corporate accomplishments, workable tools, and organisational work-around strategies. Real stuff by real professionals."William C. Frederick, author of Corporation, Be Good! The Story of Corporate Social Responsibility"The work of Nick Tolhurst and the ICCA in this publication and beyond is vital to the field of CSR, as well as to the interdisciplinary fields and sectors that it affects in the private sector, public sector and civil society. I suggest this book become required reading for each sector."Mark C. Donfried, Director and Founder, Institute for Cultural DiplomacyProfessor Manfred Pohl is the founder and CEO of the Institute for Corporate Culture Affairs (ICCA). Professor Pohl has written over a hundred books, articles and monographs on topics as varied as business history, culture, politics, corporate ethics and travel.Nick Tolhurst is Managing Director of the Institute for Corporate Culture Affairs (ICCA). Nick Tolhurst has written and edited many publications on CSR, Corporate Culture and Economics including, most recently, the A to Z of CSR and the ICCA Handbook on CSR and writes regularly in the media on CSR and related issues.

Author Biography

Professor Manfred Pohl is the founder and CEO of the Institute for Corporate Culture Affairs (ICCA). Professor Pohl has written over a hundred books, articles and monographs on topics as varied as business history, culture, politics, corporate ethics and travel. Nick Tolhurst is Managing Director of the Institute for Corporate Culture Affairs (ICCA). Nick Tolhurst has written and edited many publications on CSR, Corporate Culture and Economics including, most recently, the A to Z of CSR and the ICCA Handbook on CSR and writes regularly in the media on CSR and related issues.

Table of Contents

Acknowledgements	p. ix
About the editors	p. xi
List of contributors	p. xii
Introduction	p. xv
What does a sustainability manager do?	p. 1
An introduction to stakeholder dialogue	p. 17
Who works in CSR? Staffing and recruitment in CSR	p. 43
A legal perspective on CSR	p. 63
Corporate volunteering as a tool of strategic company development	p. 77
CSR assurance in practice: measuring and auditing sustainability	p. 91
Sustainability reporting 2.0: from 'Trojan horse' to 'value booster'	p. 107
Ten rules for successful CSR communication	p. 129
Event project management best practice	p. 143
The role of IT in corporate sustainability strategies	p. 153
CSR in the hotel industry: the Accor perspective	p. 171
Microfinance: helping communities to develop	p. 179
Sustainability management in the automotive sector	p. 193
Beyond marketing: CSR as a business strategy for SMEs - the Betapharm story	p. 209
Sports sponsoring and CSR: lessons from HypoVereinsbank	p. 229
Five rules for sustainable supply chain management	p. 239
Public private partnerships in corporate responsibility	p. 251
CSR in developing countries	p. 265
Carbon offsetting as a CSR strategy	p. 279
Implementing profitable CSR: the CSR 2.0 business compass	p. 289
CSR 2.0: the evolution and revolution of corporate social responsibility	p. 311
Further reading	p. 329
Index	p. 333
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