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9780787297084

Responsibly Spoken : A Manual for Public Speaking and Business and Professional Speaking

by ; ;
  • ISBN13:

    9780787297084

  • ISBN10:

    0787297089

  • Format: Paperback
  • Copyright: 2002-08-01
  • Publisher: Kendall Hunt Pub Co
  • Purchase Benefits
List Price: $42.95

Table of Contents

Preface to the Third Edition xi
Conventions in This Book xiii
Introduction to Speech Communication Study
1(10)
What Is Communication?
2(9)
Communication in Business
7(2)
Audience Demographics
9(1)
Study questions
9(2)
Your First Speech
11(10)
Planning
11(8)
Step 1---Purpose, General and Specific
12(1)
Step 2---Topic
13(1)
Step 3---Research
14(1)
Step 4---Thesis Sentence
14(1)
Step 5---Definition
15(2)
Delivering Your Speech
17(1)
Summary
18(1)
Measuring Speechfright
19(2)
Study questions
20(1)
Speech Anxiety
21(12)
Fight-or-Flight Syndrome
22(2)
Dealing with Speechfright
24(9)
Warm Your Hands
26(1)
Know Your Subject Matter
27(1)
Focus on What You Want
28(1)
Have a Conversation
29(2)
Study questions
31(2)
Ethics in Communication
33(8)
Values and Ethics Relate
33(1)
We Are the Product of Our Environments
34(1)
Ethics as a Process
35(1)
Ethical Rightness
35(5)
Study questions
40(1)
Audience Analysis
41(6)
Demographics
42(1)
Situational Analysis
43(1)
Gathering the Information
43(3)
Study questions
46(1)
Choosing Purposes and Topics
47(18)
Instructive Speeches
48(3)
Persuasive Speeches
51(1)
Other General Purposes for Speaking
52(1)
Specific Purpose
52(1)
Choosing a Topic
53(1)
Who's in Charge Here?
54(11)
The Top Two Considerations
54(2)
Other Considerations
56(1)
Things That Don't Really Matter
57(1)
What If I'm Still Stuck?
58(1)
Sample Topics
58(5)
Study questions
63(2)
Researching Your Speeches
65(8)
Personal Experience
65(2)
Avoid the Extremes
66(1)
Verify Your Experience/knowledge
66(1)
Distinguish Opinion from Knowledge
66(1)
Using the Internet
67(1)
Is the Information Available Somewhere Else?
67(1)
Evaluate the Source
68(1)
Evaluate the Information Itself
68(1)
Interviewing Sources
68(5)
Study questions
71(2)
Principles of Organization
73(8)
Simplicity
73(4)
Symmetry
77(4)
Study questions
79(2)
Mechanics of Outlining
81(12)
What Is an Outline?
81(2)
How Do I Start?
83(3)
The Outline Is Not the Speech
86(1)
Study questions
87(1)
Guidelines for an Extemporaneous Speech Outline
88(5)
Supporting Materials
93(14)
Two Major Types
94(1)
Hard Supporting Material
94(2)
Soft Supporting Material
96(1)
Examples of Categories
97(5)
Put It Together
102(3)
Study questions
105(2)
Language: Verbal Aspects of Public Speaking
107(12)
Words Can Make You See Things
108(1)
Words Can Make You Feel Things
108(1)
Words Can Make You Do Things
109(1)
Words Can Confuse You
109(1)
Using Words Effectively
110(9)
Tape Yourself
110(1)
Be Accurate
111(1)
Use Vivid Words
112(1)
Be Concrete and Specific
112(1)
Use Active Voice
112(1)
Eliminate Clutter
113(3)
Use the ``Carson Principle''
116(1)
Summary
117(1)
Study questions
117(2)
Delivery: Nonverbal Aspects of Public Speaking
119(16)
Messages Without Words in Public Speaking
120(12)
How Nonverbal Communication Influences Your Audience in Public Speaking
121(2)
You Can't Not Communicate Experiment
123(2)
Unintentional Messages Without Words Experiment
125(1)
Paralanguage Experiment
126(1)
Proxemics Experiment
126(1)
The Three Major Nonverbal Message Groups
126(6)
Attitudes Nonverbally Communicated by Physical Movements
132(3)
Study questions
133(2)
Delivery: Mechanics of Presenting to an Audience
135(16)
Manuscript
135(1)
Memorized
135(2)
Impromptu
137(1)
Extemporaneous
138(1)
Practical Application of Extemporaneous
139(1)
Some concerns
139(3)
The Suggestions
142(4)
Paralanguage (Vocal) Concerns
146(2)
Nonverbal Elements
148(3)
Study questions
149(2)
Informative Speeches
151(6)
Beyond Mere Facts
151(1)
Emphasis on Understanding
152(1)
Basics of Informing
152(5)
Make Sure the Ideas Are Clear
152(1)
Appeal to Their Self-interest
153(1)
Avoid Information Overload
153(1)
Use Signposting
154(1)
Use Supporting Material to Accomplish Your Tasks
155(1)
Use Repetition and Multiple Channels
155(1)
Summary
155(1)
Study questions
156(1)
Persuasive Speeches
157(28)
Purpose
158(1)
Audience Beliefs about Statements of Fact
159(1)
Audience Beliefs about Statements of Value
159(1)
Audience Beliefs or Actions about Statements of Policy
160(1)
Audience Demographics
161(1)
Persuasive Strategies
162(2)
Presenting Appeals
164(2)
Using Sensory Devices
166(1)
Combining Ethos, Logos, and Pathos
167(3)
Audience Analysis and Strategy
170(2)
Monroe's Motivated Sequence
172(2)
The Sales Talk
174(11)
Using Sensory Devices in Selling
175(1)
Ethos for Salespeople
175(1)
Purpose for the Sales Talk
176(1)
Audience Analysis in Sales
176(1)
Presenting Appeals for Sales
176(5)
Applying Maslow
181(1)
Planning the Sales Talk
182(1)
The Product as Your Best Visual Aid
182(1)
Study questions
183(2)
Listening Skills
185(8)
Measuring Listening Skills
189(4)
Study questions
191(2)
Using Audio/visual Aids
193(16)
Brain Facts and Visuals
193(1)
Audio/Visuals
194(2)
Purpose Considerations
196(1)
Speech Environment
197(8)
Study questions
205(4)
Bonus Material and Appendices
209(34)
How Not To Act At An Interview
209(1)
Job Interview Communication Skills
210(1)
Measuring Speechfright
211(1)
Warm-up Exercise
212(1)
Tear-out Evaluations Forms
213(2)
Patterns in My Speaking
215(26)
Additional Material and Contact
241(2)
Index 243

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