Restoring Tourism Destinations in Crisis : A Strategic Marketing Approach

by David Beirman

• ISBN13: 9780851997292
• ISBN10: 0851997295
• Format: Paperback
• Copyright: 2003-10-16
• Publisher: Cab Intl

Summary

*Highlights the importance of crisis management and provides a guide for tourism operators and offices *Analyses the strengths and weaknesses of the approaches of tourism managers *Covers crises caused by: terrorism, natural disaster, disease, crime and war The aftermath of the attack on the World Trade Center on September 11, 2001, in New York, highlighted the vulnerability of the tourist trade to unforeseen events. The book, written by an experienced tourism marketer and trainer, provides detailed case studies of different crises and analyzes the approaches taken by tourism managers in the USA, Egypt, Israel, Sri Lanka, Turkey, Fiji, South Africa, Australia and the UK.

Author Biography

David Beirman is Director of the Israel Government Tourism Office for Australia, New Zealand and the South West Pacific, and founding Chair of the Eastern Mediterranean Tourism Association (Australia).

Table of Contents

List of figures and tables	vii
Acronyms	ix
Acknowledgments	xi
Preface	xiii
Author's note	xv
Part I Overview
1 Defining tourism destinations in crisis	3	(15)
2 Managing the recovery and restoration of destinations in crisis	18	(25)
Part II Terrorism and political violence
3 United States: September 11, 2001 terrorist attacks
The impact on American and global tourism	43	(26)
4 Egypt: terrorist attacks against tourists, 1990-98
Restoring confidence in tourism	69	(18)
5 Israel: the Palestinian uprising, 2000-02
Promotion of tourism during an ongoing crisis	87	(30)
6 Sri Lanka: civil war, 1995-2001
Marketing during a long-term crisis	117	(15)
7 Fiji: political coups, 1987 and 2000
Post-crisis tourism recovery	132	(21)
Part III Natural disaster
8 Turkey: Izmir earthquake, 1999
Rebuilding the tourist industry	153	(18)
Part IV Epidemic
9 Britain: foot-and-mouth disease, 2001
Restoring confidence through information dissemination	171	(22)
Part V Crime
10 South Africa: crime wave, 1994-2000
Pre-emptive response to potential tourism crisis	193	(17)
11 Australia: Port Arthur massacre, 1996
Tourism Tasmania s response to an aberrant crisis	210	(17)
Part VI War
12 Croatia: the Croatia-Yugoslav war, 1991-95
Post-war recovery and tourism development	227	(18)
Part VII Combination crises
13 Philippines: combination crises, 1990-2001
Managing terrorism, natural disaster, crime and political instability	245	(20)
Notes	265	(11)
Select bibliography	276	(4)
Index	280