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Summary

Whether you're a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today's retail marketplace-from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You'll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. And, the Bonus CD includes forms, templates, and samples that help simplify every business task, from managing inventory to creating sales and more! Discover how to: Launch a successful independent retail business Create a Web site that shines Connect with customers and increase sales Simplify operations with forms and templates on the CD Handle legal and accounting issues Design stores that really work Practice the 10 keys to retail selling Use management practices proven in the trenches Make visual merchandising work for youMake your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies!

Introduction
Testing the Retail Waters.
Retailing: How It Really Works and How It Can Work for You
Defining Your Vision: It Starts with a Dream
Branding: Making Your Business Memorable
Get ting to Know Your Customers Before You Even Have Any
Settin' Up Shop.
Location, Location, Location: Finding the Right Place to Do Business
Designing Stores That Work
Choosing Your Merchandise: What to Buy and Where to Find It
Get ting the Goods: Controlling Your Buying
Detailing the Retailing.
Creating the Business Plan and Structure
The F ine Print: Crossing the T's and Dotting the I's
Creating Your In ternal Systems: The Day-to-Day Stuff
Finding, Hiring, and Keeping a Great Staff
Money Matters: Accounting for Money Coming In and Going Out
Spreading the Word Without Going Broke!
Generating Word-of-Mouth Advertising
Advertising Vehicles: What to Include in Your Arsenal
Signage: The Underutilized Killer Resource
Setting Up Successful Sales and Promotions
Selling Made Simple.
Selling the Soft, Suggestive Way
Visual Merchandising for the Artistically Deprived and Financially Handicapped
Selling Online: It's an E-World
The Part of Tens.
Ten Keys to Retailing Success
Ten Secrets of Extraordinary Customer Service
Ten Proven Management Practices
Appendix: About the CD
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.