Retail Buying 2nd Edition : From Basics to Fashion

by Clodfelter, Richard

• ISBN13: 9781563672255
• ISBN10: 1563672251
• Edition: 2nd
• Format: Paperback
• Copyright: 2002-09-01
• Publisher: Bloomsbury USA Academic

Summary

In this straightforward approach to preparing students for merchandising careers in retailing, students are presented with step-by-step instructions on buying tasks such as identifying and understanding potential customers, creating a six-month merchandising plan and developing sales forecasts. This text is supplemented by the manual Making Buying Decisions: Using the Computer as a Tool, 2nd Edition, also by Richard Clodfelter.

Table of Contents

Preface/Acknowledgments	xxiii
Extended Contents	vii
PART I Understanding the Retail Environment Where Buying Occurs	1	(92)
Today's Buying Environment	3	(34)
The Buying Function in Retailing	37	(30)
Buying for Different Types of Stores	67	(26)
PART II Getting Ready to Make Buying Decisions	93	(96)
Obtaining Assistance for Making Buying Decisions	95	(32)
Understanding Your Customers	127	(28)
Understanding Product Trends: What Customers Buy	155	(34)
PART III Planning and Controlling Merchandise Purchases	189	(116)
Forecasting	191	(30)
Preparing Buying Plans	221	(28)
Developing Assortment Plans	249	(28)
Controlling Inventories	277	(28)
PART IV Purchasing Merchandise	305	(114)
Selecting Vendors and Building Partnerships	307	(26)
Locating Sources in Domestic and Foreign Markets	333	(30)
Making Market Visits and Negotiating with Vendors	363	(27)
Making the Purchase	390	(29)
PART V Motivating Customers to Buy	419	(52)
Pricing the Merchandise	421	(24)
Promoting the Merchandise	445	(26)
Appendix A	471	(2)
Appendix B	473	(4)
Glossary	477	(12)
Index	489	(8)
Credits for Photos	497