Retail Buying 3rd Edition : From Basics to Fashion

by Clodfelter, Richard

• ISBN13: 9781563677038
• ISBN10: 1563677032
• Edition: 3rd
• Format: Paperback
• Copyright: 2008-07-16
• Publisher: FAIRCHILD BOOKS

Summary

With an emphasis on developing a strategy for buying, this comprehensive book gives students the skills they'll need to become successful buyers in all retail areas. Its simple and straightforward approach presents students with step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. Ample activities give students the opportunity to apply these skills as they would in a professional environment This new edition offers expanded coverage of the use of technology for retail buying and working with foreign markets. The companion text, Making Buying Decisions: Using The Computer as a Tool furthers the connection between retail buying strategies and merchandise math. New to this Edition -- Updated and expanded chapter features: "Internet Connections," "Snapshots" and "Trendwatches" -- New, more contemporary illustrations -- Expanded and updated coverage of direct marketing and the growing use of database-driven marketing and technology -- New chapter on purchasing from foreign sources -- Revised discussion of the types of buying offices -- Updated facts for identifying changes in consumer markets -- Consolidated coverage of domestic markets and negotiating with vendors -- More emphasis on using the Internet as promotional tool -- Increased coordination with companion text Making Buying Decisions -- Instructor's Guide provides suggestions for planning the course and using the text

Author Biography

Richard Clodfelter is at the University of South Carolina.

Table of Contents

Understanding the Retail Environment Where Buying Occurs

Today's Buying Environment

The Buying Function in Retailing

Buying for Different Types of Stores

Getting Ready to Make Buying Decisions

Obtaining Assistance for Making Buying Decisions

Understanding Your Customers

Understanding Product Trends: What Customers Buy

Planning and Controlling Merchandise Purchases

Forecasting

Preparing Buying Plans

Developing Assortment Plans

Controlling Inventories

Purchasing Merchandise

Selecting Vendors and Building Partnerships

Locating Sources in Domestic and Foreign Markets

Making Market Visits and Negotiating with Vendors

Making the Purchase

Motivating Customers to Buy

Pricing the Merchandise

Promoting the Merchandise

Table of Contents provided by Publisher. All Rights Reserved.