Retail Buying

by Diamond, Jay; Pintel, Gerald

• ISBN13: 9780131592360
• ISBN10: 013159236X
• Edition: 8th
• Format: Paperback
• Copyright: 2010-07-30
• Publisher: Prentice Hall

Summary

This book offers readers all of the latest developments in retail buying to reflect the current retail market. Using a practical approach that emphasizes the major aspects of retail buying, this book provides the fundamental information new buyers need to accurately forecast and fulfill their customers'merchandise requirements. With a host of end-of-chapter materials, visual aids, and a Companion DVD, this book addresses topics such as the theoretical and practical background required for successful purchasing, as well as how buyers are now making use of the Internet for their purchasing needs. Using a practical approach that emphasizes the major aspects of retail buying, this book provides the fundamental information new buyers need to accurately forecast and fulfill their customers'merchandise requirements. With a host of end-of-chapter materials, visual aids, and a Companion DVD, this book addresses topics such as the theoretical and practical background required for successful purchasing, as well as how buyers are now making use of the Internet for their purchasing needs. For professionals with a career or interest in retail buying, retail merchandising and/or fashion merchandising.

Table of Contents

Preface

Introduction To Retail Buying

The Buyer's Role in Contemporary Buying

Central Buying for Chain Organizations

Buying for Full-Line and Specialized Department Store Operations

Buying For Catalogs and Home Buying Networks

Resident Buying Offices and Other Outside Information Sources

Fundamentals of Effective Buying

What to Buy

How Much to Buy

From Whom and When to Buy

Purchasing "Off-Price."

A Trip to the Market

Evaluating and Buying From Foreign Markets

Developing Import Programs

Negotiating the Purchase and Writing the Order

Additional Buyer Responsibilities

Merchandise Pricing

The Development of Private Label Programs

The Buyer's Role in Planning Advertising, Visual Merchandising and Other Promotional Activities

Glossary

Index

Table of Contents provided by Publisher. All Rights Reserved.