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9780712118255

Retail Management

by ;
  • ISBN13:

    9780712118255

  • ISBN10:

    071211825X

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 1993-08-01
  • Publisher: Ft Pr

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Supplemental Materials

What is included with this book?

Table of Contents

Retailing and The Consumer
The retail industry
Retail organisations
International retailing
Retail planning and strategy
Retailing research
The retailing environments
Consumer buying behaviour
Segmentation
The Retail Mix
Store location
Product decisions
Buying
Stock management
Pricing/Advertising
Personal selling
Database marketing
Sales promotion and public relations
Atmosphere and layout
Customer service decisions
Administration
Financial planning
Human resources
Property and location development
Unit management
Retailing and the law
The future of retailing
Bibliography
Case studies
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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