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9780136087588

Retail Management : A Strategic Approach

by ;
  • ISBN13:

    9780136087588

  • ISBN10:

    0136087582

  • Edition: 11th
  • Format: Hardcover
  • Copyright: 2010-01-01
  • Publisher: Prentice Hall
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Supplemental Materials

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Summary

The text that helps readers thrive in todayrs"s retailing industry. An Overview of Strategic Retail Management; Situation Analysis; Targeting Customers and Gathering Information; Choosing a Store Location; Managing a Retail Business; Merchandise Management and Pricing; Communicating with the Customer; Putting it all Together For readers that want to incorporate a pre-defined and well-integrated strategy into their retail experience. This text also offers plenty of career advice and information for those seeking to expand their opportunities.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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