Retail Management : A Strategic Approach

by Berman, Barry; Evans, Joel R.

• ISBN13: 9780130263346
• ISBN10: 0130263346
• Edition: 8th
• Format: Hardcover
• Copyright: 2001-01-01
• Publisher: PRENTICE HALL

Summary

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.

Author Biography

Barry Berman is the Walter H. "Bud" Miller Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University.

Table of Contents

``TECHNOLOGY IN RETAILING'' BOXES
Consumers Find It's a ``Bot'' Comparison Shopping	17	(34)
The Lure of Electronic Gift Cards	51	(34)
The Sports Authority Is in New Balance	85	(38)
Churchs Reaches Out and Touches Its Franchisees	123	(28)
Using Common Systems to Segment Uncommon Customers	151	(29)
Online Comes to College Bookstores	180	(63)
From Comfort Creatures to Looky-loos: The Many Faces of Internet Shoppers	243	(21)
All the Right Data for All the Right Gifts	264	(31)
ZIP Coding Through the Marketplace	295	(52)
Shopping Centers Address Their Cybermall Competition	347	(39)
Employee Training Made as Easy as CBT	386	(27)
Automating Payments Won't Sink Retailers' Float	413	(21)
Making Retail Checkouts Gooey (GUI)	434	(45)
Connecting with Retail Buyers	479	(29)
Merchandising Software Brooks New Bounds	508	(23)
Re `SKU'ing Inventory Costs	531	(54)
Costco.com Goes to Phase II	585	(35)
The Digital Age of Jewelry Retailing	620	(14)
Feeding Hungry College Students in Cyberspace	634	(57)
Computer-Aided Auditing Is Passing the Test	691
``RETAILING AROUND THE WORLD'' BOXES
Now THIS Is Customer Service---In America or Japan	20	(10)
Kennys Covers the World of Irish Books	30	(59)
A Starbucks Decision About Entering Kuwait	89	(40)
Bodying in for the Long Haul	129	(31)
Sweden's Ikea Stays Offline	160	(32)
Vending Machines Face the Euro Challenge	192	(31)
Asian Men Tour the Grocery Aisles	223	(30)
Know Your Markets When Moving Away from Home	253	(50)
Dutch Royal Ahold Capitalizes on U.S. Locations	303	(39)
Crossing the Border from Mexico to Texas	342	(30)
A Penny Spent Is a Dollar Earned in Latin America	372	(32)
Financing the Malls of Europe	404	(21)
TelePizza Reigns in Spain	425	(37)
In South Africa, It's Cool to Be Imported	462	(32)
Miami International Fashion Week	494	(33)
Buy It in Spain, Sell It in Germany	527	(32)
Paying for `Fast' Food at Japanese Restaurants	559	(51)
Bringing the Tiffany Aura to Paris	610	(37)
Promoting U.S. Shopping Centers to Foreign Tourists	647	(38)
Wal-Mart Works to Conquer the Globe	685
``ETHICS IN RETALING'' BOXES
Doing Well by Doing Good	13	(42)
The Changing Role of Pharmacists	55	(36)
The Continuing Saga of Sears' Questionable Sales Practices	91	(25)
Small Retailers Beware	116	(52)
Are Flea Markets Fair Competitors?	168	(20)
Payment Security and the Web---The Retailers' Perspective	188	(40)
Diversity Means ``Share the Mall''	228	(46)
Privacy Issues and the Smart Card	274	(41)
The Battle Over Item Price Labeling in New England	315	(23)
The Emergence of Power Developers	338	(26)
Raiding the Executive Suite at Federated	364	(43)
The Double Sided Sword of Chapter II Filings	407	(22)
Operating in an Environmentally Friendly Manner	429	(42)
Is That Really Tommy Hilfiger in Wal-Mart?	471	(31)
South Park Merchandise Goes South	502	(44)
With Some Payment Plans, Consumers Need to Say Grace	546	(16)
Shoe Store Owners Take on Nine West	562	(61)
Age Verification for Alcohol and Tobacco Sales	623	(33)
Substantiating Ad Claims Means Not Overstating Promises	656	(31)
Is Diverting a Diversionary Tactic?	687
``CAREERS IN RETAILING'' BOXES
A Career in Retailing Is a Best Buy	6	(33)
Building Customer Relationships Means Diversity in the Workforce	39	(33)
Amazon.com Pours It On	72	(48)
Fostering an Entrepreneurial Spirit at Starbucks	120	(44)
On the Fast Track at Federated Department Stores	164	(35)
Small Businesses Take Off on the Internet	199	(38)
Finding Out What Consumers Really Want	237	(22)
Overseeing Marketing Information Services at Bloomingdale's	259	(50)
Capitalizing on Inner City Opportunities	309	(21)
Placing Small Towns on the Horizon	330	(52)
Making Retailing a Serious Career Option	382	(15)
Moving ShopKo Away from a Focus on Short-Term Earnings	397	(41)
Climbing the CVS Operations Career Ladder	438	(18)
Climbing Bloomingdale's Merchandising Career Ladder	456	(44)
Pursuing a Merchandising Career to the (Car) Max	500	(39)
Forecasting a Career at Macy's	539	(38)
Dollar General's General of EDLP	577	(25)
Powering J.C. Penney's Selling Floor	602	(38)
Promoting the Burger King	640	(38)
The Strategic Pull of Burdine's	678