Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Preface | |
Retailing and the consumer | |
The retail industry | |
Retail organizations | |
Economics of retailing | |
Grand strategies | |
International retailing | |
Retail planning and strategy | |
Retailing research | |
The retailing environments | |
Consumer buying behaviour | |
Segmentation | |
The retail mix | |
Store location | |
Product decisions | |
Buying | |
Stock management | |
Pricing | |
Advertising | |
Personal selling | |
Sales promotion and public relations | |
Atmosphere and layout | |
Customer service decisions | |
Administration | |
General management | |
Financial planning | |
Human resources | |
Property and location development | |
Store management | |
Technology in retailing | |
Retailing and the law | |
The future of retailing | |
Bibliography | |
Retail trade associations | |
Index | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.