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9780324201390

Retailing

by ;
  • ISBN13:

    9780324201390

  • ISBN10:

    0324201397

  • Edition: 5th
  • Format: Hardcover
  • Copyright: 2004-02-26
  • Publisher: South-Western College Pub
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Summary

This 5th edition of RETAILING, like much of retailing itself, has undergone significant changes from prior editions. In fact, given the influence of the Internet, the continuing growth of the service industry, and the many changes in the world's economic systems, there has never been a more exciting time to study retailing. As a result, every chapter of this edition includes up-to-date coverage on the latest trends and practices in the industry. Once again, the new edition contains the conversational writing style that this text has always had.

Table of Contents

Introduction to Retailing
Perspectives on Retailing
Retail Strategic Planning and Operations Management
The Retailing Environment
Retail Customers
Evaluating the Competition in Retailing
Managing the Supply Chain
Legal and Ethical Behavior
Market Selection and Location Analysis
Market Selection and Retail Location Analysis
Managing Retail Operations
Managing a Retailer's Finances
Merchandise Buying and Handling
Merchandise Pricing
Advertising and Promotion
Customer Service and Retail Selling
Store Layout and Design
Retail Administration
Managing People
Appendix
Glossary
Index
Table of Contents provided by Publisher. All Rights Reserved.

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