Retailing in the Twenty-First Century 2nd Edition

by Diamond, Jay; Litt, Sheri

• ISBN13: 9781563677052
• ISBN10: 1563677059
• Edition: 2nd
• Format: Hardcover
• Copyright: 2009-03-23
• Publisher: Fairchild Books

Summary

This new edition of Retailing in the Twenty-First Century addresses up to date topics and trends in the retail environment. New chapters cover such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the "one size fits all" philosophy of the past. Others are paying greater attention to the ethics of business in the running of their operations. It is vital that both those already in the field and students who will soon enter the field be aware of the most current retailing principles and practices. New to this Edition: -- New Chapters: The Globalization of Retailing, Multiculturalism in Retailing, The Role of Ethics in the Retail Environment and Going Green -- Focus Features of specific retailers and retail-related businesses include: ACNielsen, Sephora, Zappos.com, Target Corporation, and Simon Property Group -- "In The News" articles from leading trade and consumer publications or on the Internet to cover every aspect of the retail scene -- Instructor's Guide provides suggestions for planning the course and using the text in the classroom -- PowerPointreg; Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms

Author Biography

Jay Diamond is Professor Emeritus at Nassau Community College.

 

Sheri Littis Chair of the Retailing Program at Florida Community College in Jacksonville.

Table of Contents

Introduction to Retailing

Retailing from Its Early Days to the Present

Brick-and Mortar Retailing

Off-Site Retailing: E-tailing, Catalogues and Home-Shopping Networks

The Globalization of Retailing

Identification, Analysis, and Research of Consumer Groups

Multiculturism in Retailing

The Role of Ethics in the Retail Environment

Going Green

Management and Operational Controls

Human Resources Management

Loss Prevention

Logistical Merchandise Distribution

Retail Environments

Location Analysis and Selection

Designing the Facility

Buying and Merchandising

Buying Domestically and Abroad

Private Labeling and

Product Development

The Concepts and Mathematics of

Merchandise Pricing

Promotion and Customer Service

Advertising and Promotion

Visual Merchandising

Customer Service

Table of Contents provided by Publisher. All Rights Reserved.