REVEL for Media of Mass Communication -- Access Card

by Vivian, John

• ISBN13: 9780133931396
• ISBN10: 0133931390
• Edition: 12th
• Format: Access Card
• Copyright: 2016-08-31
• Publisher: Pearson

Summary

Help students see the impact of the media upon society and our daily lives
REVEL™ for The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context. Author John Vivian prompts students to analyze ongoing transformations in mass media, examining the various ways in which it impacts the world as they hone their media literacy skills. REVEL for the Twelfth Edition offers updated coverage of new trends in the field and the impact of social media, ensuring a contemporary learning experience for students.

REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, REVEL is an interactive learning environment that enables students to read, practice, and study in one continuous experience — for less than the cost of a traditional textbook.

NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.

Author Biography

John Vivian’s academic home is Winona State University in Minnesota, where has taught a wide range of mass communication courses. He holds a Medill journalism degree from Northwestern University and earlier from Gonzaga University. He has done additional work at Marquette University and the University of Minnesota. As an undergrad Vivian worked for United Press International. Later he joined the Associated Press in four Western cities. His work has won numerous professional awards, including Minaret Awards as an Army Reservist. Vivian is a former national president of Text and Academic Authors. His The Media of Mass Communication has been the leading textbook in its field since the first edition. Judges for the TAA Texty Award gave the title the first perfect score in history. Vivian is at home in the scholarly and pedagogical journals of his field. With Alfred Lorenz, he co-authored News Reporting and Writing. Besides journalism, public relations and advertising, Vivian’s academic focus is media law and history. He invites feedback from students and adopters at [e-mail].

Table of Contents

1. Mass Media Literacy
2. Media Technology
3. Media Economics
4. Cybermedia
5. Legacy Media
6. News
7. Entertainment
8. Public Relations
9. Advertising
10. Mass Audiences
11. Mass Media Effects
12. Governance and Mass Media
13. Global Mass Media
14. Mass Media Law
15. Mass Media Ethics