REVEL for Writing for the Mass Media -- Access Card

by Stovall, James G.

• ISBN13: 9780134010571
• ISBN10: 0134010574
• Edition: 9th
• Format: Access Card
• Copyright: 2015-06-05
• Publisher: Pearson

Summary

REVEL™ for Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, REVEL for Writing for the Mass Media offers a combination of classic and ahead-of-the-curve content to best prepare students for their future careers.

REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students.

NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.

Author Biography

James Glen Stovall is Edward J. Meeman Distinguished Professor of Journalism at the University of Tennessee. Before coming to Tennessee, he was a visiting professor of mass communication at Emory and Henry College in Emory, Virginia. From 1978 to 2003 he taught journalism at the University of Alabama. He received his Ph.D. from the University of Tennessee and is a former reporter and editor for several newspapers, including the Chicago Tribune. Stovall has more than five years of public relations experience. He is the author of a number of textbooks, including Web Journalism: Practice and Promise of a New Medium (2004), Journalism: Who, What, When, Where, Why and How (2005) and Infographics: A Journalist’s Guide (1997), all published by Allyn and Bacon. He is also the author of Seeing Suffrage: The Washington Suffrage Parade of 1913, Its Pictures and Its Effect on the American Political Landscape, (2013) published by the University of Tennessee Press. His website, www.jprof.com, contains a wide variety of material for teaching journalism. Stovall is also the author of the mystery novel, Kill the Quarterback.

Table of Contents

1. What is Good Writing?
2. Basic Tools of Writing
3. Style and the Stylebook
4. Writing in the Media Environment
5. Basic News Writing
6. Writing for Print Journalism
7. Writing for the Web
8. Writing for Broadcast Journalism
9. Writing and Images
10. Writing Advertising Copy
11. Writing for Public Relations
12. The Writer and the Law
13. Getting a Job in the Mass Media