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Purchase Benefits
Acknowledgments | |
Introduction: Cost-Cutting, Reengineering, Downsizing - Now What? | p. 1 |
Entropy, Anorexia, and Empty Profits | p. 7 |
Finding the "Lost" $300 Million | p. 33 |
The Core Concepts of Revenue Management | p. 49 |
Case Study: The Attack of the Laser Fares | p. 99 |
The RM Revolution | p. 131 |
Launching the Revenue Rocket | p. 159 |
Case Study: National Car Rental's Near-Death Experience | p. 191 |
What You Don't Know about Revenue Management Could Kill You! | p. 215 |
The Marketing Renaissance | p. 237 |
List of Interviewees | p. 261 |
Author's Note | p. 267 |
Index | p. 269 |
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Excerpted from Revenue Management by Robert G. Cross
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