What is included with this book?
List of Contributors | p. vii |
Editorial Board | p. xi |
Introduction: Analyzing Accumulated Knowledge and Influencing Future Research | p. xiii |
A Backward Glance of Who and What Marketing Scholars Have Been Researching, 1977-2002 | p. 1 |
Dynamic Strategic Goal Setting: Theory and Initial Evidence | p. 19 |
Internet Channel Conflict: Problems and Solutions | p. 63 |
Referral Equity and Referral Management: The Supplier Firm's Perspective | p. 93 |
A Critical Review of Question Behavior Effect Research | p. 145 |
Consumer Cognitive Complexity and the Dimensionality of Multidimensional Scaling Configurations | |
Structural Modeling of Heterogeneous Data with Partial Least Squares | p. 255 |
Previous Volume Contents | p. 297 |
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