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9780765613059

Review of Marketing Research: Volume 2

by Unknown
  • ISBN13:

    9780765613059

  • ISBN10:

    0765613050

  • Format: Hardcover
  • Copyright: 2005-11-01
  • Publisher: Routledge

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Supplemental Materials

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Summary

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. Unlike other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for further theory development and testing. Edited by Narash K. Malhotra along with a distinguished Editorial Review Board drawn from the leading figures in marketing research and theory, the annual Review of Marketing Research volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series.

Table of Contents

Review of Marketing Research: Some Reflections ix
Naresh K. Malhotra
Consumer Action: Automaticity, Purposiveness, and Self-Regulation
3(40)
Richard P. Bagozzi
Looking Through the Crystal Ball: Affective Forecasting and Misforecasting in Consumer Behavior
43(38)
Deborah J. MacInnis
Vanessa M. Patrick
C. Whan Park
Consumer Use of the Internet in Search for Automobiles: Literature Review, a Conceptual Framework, and an Empirical Investigation
81(28)
Brian T. Ratchford
Myung-Soo Lee
Debabrata Talukdar
Categorization: A Review and an Empirical Investigation of the Evaluation Formation Process
109(42)
Gina L. Miller
Naresh K. Malhotra
Tracey M. King
Individual-level Determinants of Consumers' Adoption and Usage of Technological Innovations: A Propositional Inventory
151(26)
Shun Yin Lam
A. Parasuraman
The Metrics Imperative: Making Marketing Matter
177(26)
Donald R. Lehmann
Multilevel, Hierarchical Linear Models and Marketing: This Is Not Your Adviser's OLS Model
203(26)
James L. Oakley
Dawn Iacobucci
Adam Duhachek
About the Editor and Contributors 229(2)
Index 231

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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