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9780765620927

Review of Marketing Research: Volume 4

by
  • ISBN13:

    9780765620927

  • ISBN10:

    0765620928

  • Format: Hardcover
  • Copyright: 2008-01-01
  • Publisher: Routledge

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Supplemental Materials

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Summary

"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.

Table of Contents

Formal Choice Models of Informal Choices: What Choice Modeling Research Can (and Can't) Learn from Behavioral Theory
How Much to Use? An Action-Goal Approach to Understanding Factors Influencing Consumption Quantity
Integrating Purchase Timing, Choice, and Quantity Decisions Models: A Review of Model Specifications, Estimations, and Applications
Brand Extension Research: A Cross-Cultural Perspective
A Review of Eye-Tracking Research in Marketing
Role Theory Approaches for Effectiveness of Marketing-Oriented Boundary Spanners: Comparative Review, Configural Extension, and Potential Contribution
Designing Price Contracts for Procurement and Marketing of Industiral Equipment
About the Editor and Contributors
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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