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9780765621252

Review of Marketing Research: Volume 5

by
  • ISBN13:

    9780765621252

  • ISBN10:

    0765621258

  • Format: Hardcover
  • Copyright: 2008-11-01
  • Publisher: Routledge

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Supplemental Materials

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Summary

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading academicians and researchers. Each volume respresents an acroos-the-board view of the full range of current marketing research methodologies.

Table of Contents

Consumer Judgment from a Dual-Systems Perspective: Recent Evidence and Emerging Issues
Can You See the Chasm? Innovation Diffusion According to Rogers, Bass, and Moore
Exploring the Open Source Product Development Bazaar
A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research
Methods for Handling Massive Number of Attributes in Conjoint Analysis
A Review and Comparative Analysis of Laddering Research Methods: Recommendations for Quality Metrics
Metrics for the New Internet Marketing Communications Mix
About the Editor and Contributors
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

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