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9781577661740

Rhetoric and Human Consciousness : A History

by
  • ISBN13:

    9781577661740

  • ISBN10:

    1577661745

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2002-11-01
  • Publisher: Waveland Pr Inc

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Summary

This text illustrates the evolving definitions of rhetoric from myth & display to persuasion & symbolic inducement. This history of rhetoric includes unique, in-depth investigations of Greco-Roman, medieval, Renaissance, modern, existential & postmodern thinking.

Table of Contents

Preface
Acknowledgments
An Introduction to Rhetoricp. 1
Defining Rhetoricp. 2
What Is Theory?p. 5
A Situational Metatheoryp. 7
A Case Study of Rhetoric in the Contemporary Worldp. 9
Exigencesp. 10
Audiencesp. 11
Constraintsp. 13
The Emergence of Rhetoric in Myth and Narrativep. 17
Myth, Narrative, and Rhetoricp. 19
Myths and Metaphorsp. 22
A Case Study: The Gospel Narratorp. 26
Essential Elements of Effective Narrativesp. 32
The Greek Sophistication of Rhetoric from Thales to Platop. 39
Thales and the Naturalist Schoolp. 41
Athenian Reform and the Rise of Rhetoricp. 43
The Mysticsp. 44
The Sophistsp. 46
Protagorasp. 47
Lesser Sophistsp. 48
Gorgiasp. 50
Isocratesp. 53
Socrates and Platop. 55
Communication and the Dialogues of Platop. 57
Aristotle's Rhetoricp. 71
Ethos: To Be "Worthy of Belief"p. 79
Pathos: Frame of Mindp. 82
Logos: The Enthymeme and the Examplep. 88
Style and Delivery (Lexis)p. 94
Organization (Taxis) and Formp. 97
Case Study: Genre, Style, and Websterp. 99
The Roman Rhetorical Systemp. 111
Roman Nation Buildingp. 112
Rhetorica ad Herenniump. 119
The Stasis Systemp. 120
Cicero and Quintilianp. 125
Cicero on Forensic Speakingp. 125
The Good Speaker and Public Virtuep. 128
Cicero on Delivery and Humorp. 132
Quintilian and the Teaching of Rhetoricp. 134
Roman Theory of Stylep. 135
Decorump. 136
Major Tropes and Figuresp. 138
The Second Sophisticp. 142
On the Sublimep. 142
Case Study: Decorum in Shakespearep. 143
The Rise of Christianity and the Medieval Periodp. 155
The Augustinian Turnp. 161
The Influence of Cicerop. 166
The Influence of Platop. 168
The Influence of Jesusp. 172
The Medieval Periodp. 174
The Rise of Islamp. 176
Alcuin and Notkerp. 178
Hugh of St. Victor (1096-1141)p. 179
Aquinas (1225-1274)p. 181
Bacon (c. 1214-1292)p. 183
Letter Writingp. 184
Public Speaking in the Middle Agesp. 185
The Renaissance of Rhetoricp. 195
Venice, the Flourishing City-Statep. 195
Florence and the Practice of Rhetoricp. 197
Savonarola (1452-1498)p. 198
Dante and the Rise of the Vernacularp. 200
Machiavelli (1469-1527) as Rhetorp. 203
Other Theoristsp. 209
Trebizond (1395-1472)p. 209
Agricola (1444-1485) and Melanchthon (1497-1560)p. 209
Erasmus (1465-1536)p. 211
Ramus (1515-1572)p. 212
The Protestant Revoltp. 213
Luther (1483-1543) and Protestant Preachingp. 214
The Spread of Protestantismp. 217
Religious Intolerancep. 219
The Counterreformationp. 220
The English Renaissancep. 221
The Spanish Renaissancep. 225
Epistemology and the Modern Rhetoricsp. 233
Cartesian Duality and Humanistic Unityp. 234
Descartes (1596-1650)p. 234
Vico (1668-1744)p. 236
Epistemology in Great Britainp. 238
Bacon (1561-1626)p. 239
Locke (1632-1704)p. 242
Enlightened Womenp. 246
Hume (1711-1776)p. 247
Faculty Psychology and Rhetoricp. 250
Campbell (1719-1796)p. 252
Blair (1718-1800)p. 256
Elocutionary Thoughtp. 259
Sheridan (1719-1788) and Austin (1753-1837)p. 259
Whately (1787-1863)p. 260
Bain (1818-1903)p. 263
The Existential Revolt against Modernistsp. 269
The Modernist Positionp. 270
Existential Objectionsp. 273
Kierkegaard (1813-1855)p. 273
Sartre (1905-1980)p. 278
Heidegger (1889-1976)p. 283
Jaspers (1883-1969) and Buber (1878-1965)p. 286
The Existential Challengep. 287
Identification, Dialectic, and Dramatismp. 295
Sigmund Freud (1856-1939)p. 296
The Structure of the Psychep. 299
The Theory of Identificationp. 301
Karl Marx (1818-1883)p. 302
Extending the Marxist Critiquep. 304
Habermas' Reformp. 309
Kenneth Burke (1897-1993)p. 312
Case Study of Subliminal Symbologyp. 317
The Pentadp. 319
Strategies of Identificationp. 322
A Case Study of Mediated Identificationp. 327
Redefinitionp. 331
Framing Rhetoricp. 334
Context, Function, and Mediap. 341
Meaning in Contextp. 342
Richards (1893-1979)p. 342
Perelman (1912-1984) and Olbrechts-Tyteca (1899-1988)p. 345
Toulmin (1922- )p. 349
Mediated Rhetoric in the Contemporary Erap. 352
McLuhan (1911-1980)p. 354
A Case Study in Mediated Rhetoric: Murphy Is the Messagep. 358
Postmodern and Feminist Theoriesp. 367
Postmodernism: Oxymoron or Useful Constructp. 368
Foucault (1926-1984)p. 372
Lyotard (1924-1988)p. 374
Derrida (1930- )p. 377
Feminism in the Postmodern Worldp. 381
Gender-Based Communicationp. 383
Elevating Feminine Valuesp. 386
Standpoint Feminismp. 388
Feminist Legal Theoryp. 389
The Feminist Critique as a Rhetorical Theoryp. 391
Rhetorical Consciousnessp. 403
Rhetoric as Ontologicalp. 404
Rhetoric as Axiologicalp. 405
Rhetoric as Epistemicp. 406
Rhetoric, Governance, and Powerp. 407
App.: A Time Line of Eventsp. 411
Bibliographyp. 423
Indexp. 441
Table of Contents provided by Blackwell. All Rights Reserved.

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