Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Preface | |
Acknowledgments | |
An Introduction to Rhetoric | p. 1 |
Defining Rhetoric | p. 2 |
What Is Theory? | p. 5 |
A Situational Metatheory | p. 7 |
A Case Study of Rhetoric in the Contemporary World | p. 9 |
Exigences | p. 10 |
Audiences | p. 11 |
Constraints | p. 13 |
The Emergence of Rhetoric in Myth and Narrative | p. 17 |
Myth, Narrative, and Rhetoric | p. 19 |
Myths and Metaphors | p. 22 |
A Case Study: The Gospel Narrator | p. 26 |
Essential Elements of Effective Narratives | p. 32 |
The Greek Sophistication of Rhetoric from Thales to Plato | p. 39 |
Thales and the Naturalist School | p. 41 |
Athenian Reform and the Rise of Rhetoric | p. 43 |
The Mystics | p. 44 |
The Sophists | p. 46 |
Protagoras | p. 47 |
Lesser Sophists | p. 48 |
Gorgias | p. 50 |
Isocrates | p. 53 |
Socrates and Plato | p. 55 |
Communication and the Dialogues of Plato | p. 57 |
Aristotle's Rhetoric | p. 71 |
Ethos: To Be "Worthy of Belief" | p. 79 |
Pathos: Frame of Mind | p. 82 |
Logos: The Enthymeme and the Example | p. 88 |
Style and Delivery (Lexis) | p. 94 |
Organization (Taxis) and Form | p. 97 |
Case Study: Genre, Style, and Webster | p. 99 |
The Roman Rhetorical System | p. 111 |
Roman Nation Building | p. 112 |
Rhetorica ad Herennium | p. 119 |
The Stasis System | p. 120 |
Cicero and Quintilian | p. 125 |
Cicero on Forensic Speaking | p. 125 |
The Good Speaker and Public Virtue | p. 128 |
Cicero on Delivery and Humor | p. 132 |
Quintilian and the Teaching of Rhetoric | p. 134 |
Roman Theory of Style | p. 135 |
Decorum | p. 136 |
Major Tropes and Figures | p. 138 |
The Second Sophistic | p. 142 |
On the Sublime | p. 142 |
Case Study: Decorum in Shakespeare | p. 143 |
The Rise of Christianity and the Medieval Period | p. 155 |
The Augustinian Turn | p. 161 |
The Influence of Cicero | p. 166 |
The Influence of Plato | p. 168 |
The Influence of Jesus | p. 172 |
The Medieval Period | p. 174 |
The Rise of Islam | p. 176 |
Alcuin and Notker | p. 178 |
Hugh of St. Victor (1096-1141) | p. 179 |
Aquinas (1225-1274) | p. 181 |
Bacon (c. 1214-1292) | p. 183 |
Letter Writing | p. 184 |
Public Speaking in the Middle Ages | p. 185 |
The Renaissance of Rhetoric | p. 195 |
Venice, the Flourishing City-State | p. 195 |
Florence and the Practice of Rhetoric | p. 197 |
Savonarola (1452-1498) | p. 198 |
Dante and the Rise of the Vernacular | p. 200 |
Machiavelli (1469-1527) as Rhetor | p. 203 |
Other Theorists | p. 209 |
Trebizond (1395-1472) | p. 209 |
Agricola (1444-1485) and Melanchthon (1497-1560) | p. 209 |
Erasmus (1465-1536) | p. 211 |
Ramus (1515-1572) | p. 212 |
The Protestant Revolt | p. 213 |
Luther (1483-1543) and Protestant Preaching | p. 214 |
The Spread of Protestantism | p. 217 |
Religious Intolerance | p. 219 |
The Counterreformation | p. 220 |
The English Renaissance | p. 221 |
The Spanish Renaissance | p. 225 |
Epistemology and the Modern Rhetorics | p. 233 |
Cartesian Duality and Humanistic Unity | p. 234 |
Descartes (1596-1650) | p. 234 |
Vico (1668-1744) | p. 236 |
Epistemology in Great Britain | p. 238 |
Bacon (1561-1626) | p. 239 |
Locke (1632-1704) | p. 242 |
Enlightened Women | p. 246 |
Hume (1711-1776) | p. 247 |
Faculty Psychology and Rhetoric | p. 250 |
Campbell (1719-1796) | p. 252 |
Blair (1718-1800) | p. 256 |
Elocutionary Thought | p. 259 |
Sheridan (1719-1788) and Austin (1753-1837) | p. 259 |
Whately (1787-1863) | p. 260 |
Bain (1818-1903) | p. 263 |
The Existential Revolt against Modernists | p. 269 |
The Modernist Position | p. 270 |
Existential Objections | p. 273 |
Kierkegaard (1813-1855) | p. 273 |
Sartre (1905-1980) | p. 278 |
Heidegger (1889-1976) | p. 283 |
Jaspers (1883-1969) and Buber (1878-1965) | p. 286 |
The Existential Challenge | p. 287 |
Identification, Dialectic, and Dramatism | p. 295 |
Sigmund Freud (1856-1939) | p. 296 |
The Structure of the Psyche | p. 299 |
The Theory of Identification | p. 301 |
Karl Marx (1818-1883) | p. 302 |
Extending the Marxist Critique | p. 304 |
Habermas' Reform | p. 309 |
Kenneth Burke (1897-1993) | p. 312 |
Case Study of Subliminal Symbology | p. 317 |
The Pentad | p. 319 |
Strategies of Identification | p. 322 |
A Case Study of Mediated Identification | p. 327 |
Redefinition | p. 331 |
Framing Rhetoric | p. 334 |
Context, Function, and Media | p. 341 |
Meaning in Context | p. 342 |
Richards (1893-1979) | p. 342 |
Perelman (1912-1984) and Olbrechts-Tyteca (1899-1988) | p. 345 |
Toulmin (1922- ) | p. 349 |
Mediated Rhetoric in the Contemporary Era | p. 352 |
McLuhan (1911-1980) | p. 354 |
A Case Study in Mediated Rhetoric: Murphy Is the Message | p. 358 |
Postmodern and Feminist Theories | p. 367 |
Postmodernism: Oxymoron or Useful Construct | p. 368 |
Foucault (1926-1984) | p. 372 |
Lyotard (1924-1988) | p. 374 |
Derrida (1930- ) | p. 377 |
Feminism in the Postmodern World | p. 381 |
Gender-Based Communication | p. 383 |
Elevating Feminine Values | p. 386 |
Standpoint Feminism | p. 388 |
Feminist Legal Theory | p. 389 |
The Feminist Critique as a Rhetorical Theory | p. 391 |
Rhetorical Consciousness | p. 403 |
Rhetoric as Ontological | p. 404 |
Rhetoric as Axiological | p. 405 |
Rhetoric as Epistemic | p. 406 |
Rhetoric, Governance, and Power | p. 407 |
App.: A Time Line of Events | p. 411 |
Bibliography | p. 423 |
Index | p. 441 |
Table of Contents provided by Blackwell. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.