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9781585443024

The Rhetorical Career of Cesar Chavez

by ;
  • ISBN13:

    9781585443024

  • ISBN10:

    1585443026

  • Format: Paperback
  • Copyright: 2003-08-01
  • Publisher: Texas A & M Univ Pr

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Supplemental Materials

What is included with this book?

Author Biography

Richard J. Jensen is a professor at the Greenspun School of Communication at the University of Nevada, Las Vegas John C. Hammerback is a professor of speech communications at California State University, Hayward

Table of Contents

Acknowledgments vii
Introduction 3(8)
CHAPTER 1: The Making of a Rhetor and a Movement 11(13)
CHAPTER 2: Chávez's Conception of Rhetorical Communication: "Nothing Changes until the Individual Changes" 24(20)
CHAPTER 3: The Rhetorical Criticism of Reconstitutive Discourse: A Model for Analyzing Chávez's Public Address 44(18)
CHAPTER 4: Finding His Message and Forming His Union, 1963-1970 62(39)
CHAPTER 5: Rhetorically "Working towards Creating the New Man": Chávez Maintains the Movement from 1970 to 1975 101(24)
CHAPTER 6: The Merger of Man and Message: Rhetorical Techniques of a Teacher of Truth 125(18)
CHAPTER 7: Triumphs and Defeats in the Ongoing Quest: "To Enable Common People to Do Uncommon Things" 143(13)
CHAPTER 8: The Difficult Last Decade, the Unfinished Last Boycott: "To Encourage a Multitude of Simple Deeds" 156(33)
CHAPTER 9: Conclusion 189(48)
Notes 1970Bibliography 223
Index 237

Supplemental Materials

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