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9780203874929

Rhetorical and Critical Approaches to Public Relations II

by ; ;
  • ISBN13:

    9780203874929

  • ISBN10:

    0203874927

  • Edition: 2nd
  • Copyright: 2009-02-18
  • Publisher: Taylor & Francis

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Supplemental Materials

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Summary

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition'¬"s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

Supplemental Materials

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