Rhetorical and Critical Approaches to Public Relations II

by Heath; Robert L.

• ISBN13: 9780805864236
• ISBN10: 0805864237
• Edition: 2nd
• Format: Hardcover
• Copyright: 2009-02-19
• Publisher: Routledge

Summary

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition'¬"s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.

Table of Contents

Introduction by Robert HeathSection One: Rhetorical Heritage and Critical Tradition1. Robert L. Heath: The Rhetorical Tradition: Wrangle in the Market2. Elizabeth L. Toth: The Case for Pluralistic Studies of Public Relations: Rhetorical, Critical, and Excellence Perspectives3. David McKie and : Theoretical Black Holes: A Partial A to Z of Missing Critical Thought in Public Relations4. Maureen Taylor: Civil Society as a Rhetorical Public Relations Process5. Ron Pearson: Perspectives on Public Relations History6. Linda Aldoory: Feminist Criticism in Public Relations: How Gender Can Impact Public Relations Texts and ContextsSection Two: Creating Shared Meaning through Ethical Public Relations Promotion and Publicity7. Lars Thoger Christensen and Roy Langer. Public Relations and the Strategic Use of Transparency - Consistency, Hypocrisy and Corporate Change.8. Josh Boyd: 756*: The Legitimacy of a Baseball Number9. Jane Stuart Baker, Charles Conrad, Chris Cudahy and Jennifer Willyard: The Devil in Disguise: Voixx, Drug Safety and the FDA10. Robert L. Heath and Damion Waymer. Activist Public Relations: A Case Study of Frederick Douglass' "Fourth of July Address"11. Damion Waymer and Lan Ni: Connecting Organizations and Their Employee Publics: The Rhetorical Analysis of Employee-Organization Relationships (EOR)Section Three: Activism, Issues, Crisis and Risk: Rhetorical Heavy Lifting12. W. Timothy Coombs: Crisis, Crisis Communication, Reputation, and Rhetoric13. Rebecca J. Meisenbach & Sarah Bonewits Feldner: Dialogue, Discourse Ethics, and Disney14. Michael J. Palenchar and Kathy R. Fitzpatrick: Secret Persuaders: Ethical and Rhetorical Perspectives on the Use of Public Relations Front Groups15. Suzanne Boys: Inter-Organizational Crisis Communication:Exploring Source and Stakeholder Communication in the Roman Catholic Clergy Sex Abuse CaseSection Four: Character, Ethics, and Legitimacy in the Practice of Public Relations16. Karen Miller Russell: Character, Ethics and Legitimacy in the Practice of Public Relations: John W. Hill and Arthur Page17. Josh Boyd and Sarah Hagedorn VanSlette: Send Out a Posse: Outlaw Discourse As Postmodern Rhetoric18. Ashli Quesinberry Stokes and Rachel Holloway: Documentary as Activist Medium: The Wal-Mart Movie19. Øyvind Ihlen: Good Environmental Citizens? The Green Rhetoric of Corporate Social Responsibility