Rich Shareowner, Poor Shareowner! : Common Sense for Investors and Managers!

by Marshall, Will

• ISBN13: 9780595217892
• ISBN10: 0595217893
• Format: Paperback
• Copyright: 2002-04-01
• Publisher: Iuniverse Inc

Table of Contents

Acknowledgements	ix
Preface	xi
The Search	1	(2)
The ST Ranch	3	(6)
Part I Shaking Out The Loop!	9	(46)
Sunday
Why Do People Invest?	11	(4)
What is Cash?	15	(3)
How do Real People Define Shareowner Value?	18	(3)
The Creation of Shareowner Value isn't the same for Everyone!	21	(5)
Monday
The Three Reasons that Stock Prices Change!	26	(5)
Cash: The Least Common Denominator!	31	(14)
The Difference between Stocks and Bonds!	45	(3)
The Forgotten Shareowner!	48	(7)
Part II Learning the Ropes	55	(58)
Who Creates Shareowner Value?	57	(8)
Shareowners are Responsible for Buying and Selling at a `Fair' Price!	65	(4)
Determining the `Cost of Capital'!	69	(8)
What is a `Fair Return' to Shareowners?	77	(6)
Tuesday
Shorthand for Determining if Management is Creating Enterprise Value!	83	(8)
What Actions Create Enterprise Value?	91	(7)
The Impact of Management Actions on Enterprise Value!	98	(9)
Cattle!	107	(6)
Part III Ghosts in the Trail!	113	(34)
Acquisitions: Just Another Investment!	115	(9)
Most Acquisitions Destroy Value!	124	(10)
The Acquisition Game: Illusions of Value!	134	(8)
Other Illusions of Value!	142	(5)
Part IV Of Old Trail Bosses And Lead Steers	147	(30)
Wednesday
Lessons from the Old Trail Bosses!	149	(8)
Pyramids in West Texas!	157	(7)
The Lead Steer!	164	(10)
`Head' em up!............Move `em out!'	174	(3)
Part V The Art of the Scout	177	(28)
The Scout!	179	(6)
On The Trail!	185	(9)
Moving On!	194	(11)
Part VI Riding for the Brand!	205	(60)
Thursday
People Do what you Pay them To Do!.. But, a Job Isn't a Lottery Ticket!	207	(16)
In Cash We Trust!	223	(8)
The Prizes..........Who will wear the White Hat?	231	(17)
Friday
Friday's Drive	248	(3)
Responsibility to Future Generations!	251	(5)
Character: The `sine qua non' of Leadership!	256	(9)
Part VII Roundup!	265	(14)
Saturday
Roundup!	267	(10)
Until We Meet Again!	277	(2)
Epilogue	279	(2)
Cast of Characters	281	(2)
Bibliography	283	(2)
About the Author	285