rent-now

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

9780787996321

The Riddle Where Ideas Come From and How to Have Better Ones

by
  • ISBN13:

    9780787996321

  • ISBN10:

    0787996327

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2008-01-28
  • Publisher: Jossey-Bass

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $27.95 Save up to $10.69
  • Rent Book $17.26
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    USUALLY SHIPS IN 24-48 HOURS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

How To: Textbook Rental

Looking to rent a book? Rent The Riddle Where Ideas Come From and How to Have Better Ones [ISBN: 9780787996321] for the semester, quarter, and short term or search our site for other textbooks by Razeghi, Andrew. Renting a textbook can save you up to 90% from the cost of buying.

Summary

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery. Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha! moments." In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making "Eureka moments" routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history's most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.

Author Biography

The Author

Andrew J. Razeghi is adjunct associate professor at the Kellogg School of Management at Northwestern University and an internationally recognized speaker and adviser on growth, strategy, creativity, and innovation. As principal in the firm StrategyLab, Inc., he has consulted with executives from many Fortune 500 companies. He is also the author of Hope:How Triumphant Leaders Create the Future(from Jossey-Bass).

Table of Contents

Introduction: The Innovation Lamentp. 1
The Innovation Intentp. 15
The Gods Must Be Crazy (Or Is It Just Me?)p. 25
The Eureka Momentp. 33
It Came to Me in a Dreamp. 47
In the Mood for Innovationp. 59
Endlessly Intriguing: Curiosityp. 73
Painfully Obvious: Constraintsp. 93
Distantly Related: Connectionsp. 137
Diametrically Opposed: Conventionsp. 163
Suddenly Brilliant: Codesp. 187
Epilogue: And So It Is with All Things Newp. 213
Notesp. 217
Further Readingp. 229
Acknowledgmentsp. 231
The Authorp. 233
Indexp. 235
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program