Robin Williams Design Workshop

by Williams, Robin; Tollett, John

• ISBN13: 9780201700886
• ISBN10: 0201700883
• Edition: 1st
• Format: Paperback
• Copyright: 2000-10-26
• Publisher: Peachpit Press

Summary

Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges. Presented in Robin and John's signature style-writing that is so crystal clear, it's accessible to absolutely anyone-and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the author's imaginative approach and well-chosen examples. Discover practical and effective design principles and conceptand how to apply them to virtually any project. Learn why some designs are attention-getting and others are not. Learn how to choose just the right look-corporate or casual, classic or trendy-for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more. Test your design acumen by comparing before-and-after examples. Find a wealth of inspiration for your own design projects. Gain insight into the design process by studying the works of guest designers, who offer their personal commentary and insights.

Author Biography

Robin Williams is the author of piles of best-selling and award-winning books, all by Peachpit Press, including The Non-Designer's Design Book, The Little Mac Book, The Non-Designer's Web Book, and many more. Robin has been teaching college-level graphic design for fourteen years.

John Tollett is a designer, art director, and illustrator with over thirty years experience in the graphic design world. He is the co-author of several best-selling books, including The Non-Designer's Web Book and The Little iBook Book.

Table of Contents

Introduction	vi
Idea Sparks
How Much Do You Already Know?	3	(12)
Taking Advantage of Clip Art	15	(12)
Working with Photographs	27	(18)
Understanding Design Challenges and Approaches	45	(20)
Creating Visual Impact	65	(22)
Projects
Logos	87	(16)
Business Cards, Letterhead, and Envelopes	103	(18)
Invoices and Forms	121	(12)
Advertising	133	(18)
Billboards	151	(10)
Web Sites	161	(18)
Tables of Contents and Indices	179	(16)
Newsletters and Brochures	195	(24)
Flyers	219	(57)
Designers the Design Process
John Tollett, book cover	234	(6)
Maggie Macnab, logos and symbols	240	(6)
Fred Cisneros, promotional materials	246	(6)
Dave Rohr, web sites	252	(6)
Carmen Sheldon, students projects	258	(6)
Paul Shaw, typography	264	(4)
Jason Halstead, collateral material	268	(8)
Extras
Fonts used in this book	276	(1)
Vendors we used in this book	277	(1)
Index	278