Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is a collection that explores how different genres of popular music are branded and marketed today.

Elizabeth Barfoot Christian is assistant professor of journalism at Louisiana Tech University.

Introduction	p. xi
Leaving a Lasting Impression-Why Branding Works	p. 1
Kiss Your Money Goodbye: Why Fans Can't Get Enough of the Biggest Rock Brand in History	p. 3
Highway to Heavenly Profits: The Marriage of AC/DC and Walmart	p. 23
The Family Osbourne: A Narrative of Domesticity Tames and Enriches the Godfather of Heavy Metal	p. 39
"Moving Her Hips, Like, Yeah": Can Miley Survive the Hannah Brand?	p. 57
Birds of a Feather? Positioning Phish in Relation to the Grateful Dead in Rolling Stone Album Reviews	p. 79
Fandom of the Internet: Musician Communication with Fans	p. 101
Image Is Everything-How Religion and Politics Play in Pop Music Culture	p. 117
Manson's R + J: Shakespeare, Marilyn Manson, and the Fine Art of Scapegoating	p. 119
Leading People to Rock: Evangelism in the Music of Bon Jovi	p. 139
It's Still Rock and Roll to Me: Christian Heavy Metal and the Problem of Authenticity	p. 153
Sight and Sound: How a Louis Vuitton Advertisement Defines Rock and Roll	p. 177
Kanye West: A Critical Analysis of Mass Media's Representation of a Cultural Icon's Rhetoric and Celebrity	p. 195
Country Crooners and FOX News: Country Music and the FOX Brand	p. 213
Outlasting Your 15 Minutes-Making the Medium Work for You in Life and Death	p. 233
"If You Catch Me at the Border I Got Visas in My Name": Borders, Boundaries, and the Production of M.I.A.	p. 235
Your "American Idol": The Intersection Between Reality Television, Ideology and the Music Industry in Popular Culture	p. 255
Gaming the Guitar: Aerosmith, Metallica, The Beatles, and the Music Video Game Revolution	p. 273
How Much Does It Cost If It's Free? The Selling (Out) of Elvis Presley	p. 291
When Death Goes Digital: Michael Jackson, Twenty-First Century Celebrity Death, and the Hero's Journey	p. 325
Acknowledgments	p. 339
Index	p. 341
About the Contributors	p. 349
About the Editor	p. 353
Table of Contents provided by Ingram. All Rights Reserved.

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