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9781598634662

Rocking Your Music Business Run Your Music Business at Home and on the Road

by
  • ISBN13:

    9781598634662

  • ISBN10:

    1598634666

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2008-11-21
  • Publisher: Artistpro

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Summary

"You've got the musicians together, you've written the songs, you've rehearsed, you've spent weeks in the studio, you can gig, and you have produced an album. So what's next? The business. If you don't deal with the business, you won't generate any income and you won't have a career. "Rocking Your Music Business" introduces the business of music and tells you what you need to do to set up and run your business. As part of this, the book also looks at how you can use your existing tools, such as a desktop computer, a laptop, or a Smartphone/iPhone, to carry your office in your pocket. Musicians make their money from many sources - CD/DVD and digital music sales, live performances and personal appearances, licensing for film and television, and merchandise. You need to get a grip on all of these sources of income to ensure that you receive the money you have earned. Beyond that, you need to keep the rights that are yours (so you can keep generating income). But the music business is more than just money; it's about people too, including fellow musicians, booking agents, managers, and studio owners. When dealing with any other person, you need to have a clear understanding of the expectations of each party. For instance, does a session musician have any songwriting rights? Without getting issues like this agreed to up-front and in writing, you may be leaving yourself open to years of litigation and needlessly giving away money. You don't need a major record label to have a career, especially with all the changes that the industry has been undergoing in the last few years, but you do need a successful business to make sure you earn a living making music. That successful career begins with "Rocking Your Music Business," the book that needs to be on every musician's bookshelf."--BOOK JACKET.

Author Biography

Simon Cann is a writer based in London. He is the author of a number of music-related and business-related books

Table of Contents

Introductionp. x
Your Music Businessp. 1
Music Business Historyp. 3
Reality Check: This Is How You Earn Money Todayp. 4
What Is Your Business?p. 8
So What Is Your Business?p. 12
But Why Do I Care about All of This Business? I Just Want to Make Music!p. 13
The Principles of Businessp. 15
Business and Moneyp. 17
Breakeven Pointp. 17
Cost and Valuep. 19
Increasing Your Incomep. 20
Increasing Your Top Linep. 21
Decreasing Your Middle Linep. 23
Infrastructure and Implementationp. 23
Infrastructure: Stuff You Needp. 24
Implementation: Making It Happenp. 24
How to Set Up a Businessp. 26
Sole Trader (Sometimes Called Sole Proprietor)p. 27
Partnershipp. 27
Limited Liability Partnershipp. 28
Corporation (with Limited Liability)p. 28
Doing Business Asp. 29
Other Liability Issuesp. 29
Location, Location, Locationp. 30
Setting Up Your (Virtual) Officep. 33
When Physical Location Is Importantp. 34
Choosing the Right Tools-But Firstp. 36
Basicsp. 37
Physical Storagep. 38
Electronic Storagep. 40
The Written Wordp. 42
Sumsp. 45
Coordinationp. 46
Choosing the Right Toolsp. 47
Hardware: What Tool Will You Use to Do Your Work?p. 48
Desktopp. 48
Laptopp. 49
Ultra Portablep. 50
PDA/Cell Phonep. 52
Internet Cafep. 53
Cloud Computing: What Is It and Why Does It Matter?p. 53
Cloud Computing: What Is It?p. 53
Why Is This Different? Why Is This a Step Forward?p. 55
To Synchronize or Not to Synchronizep. 57
Email and the Cloudp. 59
Calendars and the Cloudp. 64
VoIP: Cloud Computing for Phones?p. 70
Who Offers These Sorts of Cloud Services?p. 71
Hardware Costsp. 80
Why Hasn't Everyone Else Done This Already?p. 80
Desktop Computingp. 81
What's Good about Desktop Computing?p. 82
What's Bad about Desktop Computing?p. 82
Making the Choice between the Cloud and the Desktopp. 83
File Formatp. 84
Which File Formats Should I Use?p. 85
Which File Formats Should I Avoid?p. 87
So How Do I Get Set Up?p. 87
Making the Choice between Cloud Providersp. 88
Setting Up the Cloud Office: How's It Done?p. 90
First Steps: Sign Upp. 91
Setting Up Easy URLsp. 92
Setting Up Emailp. 96
Setting Up New Usersp. 96
What's Next?p. 101
Working with Other Peoplep. 103
Band Partnership Agreement: Considerationsp. 105
When Do You Need a Band Agreement?p. 105
When Don't You Need an Agreement?p. 107
The Band Partnership Agreement in Detailp. 108
Band Partnership Agreement: Example Wordingp. 114
Gigsp. 120
Example Gig Contractp. 120
Working with Other Musiciansp. 121
Live Performancesp. 122
Recordingsp. 122
Managerp. 123
Moneyp. 123
Obligations and Dutiesp. 124
Term of the Contractp. 125
Post-Term Paymentsp. 126
Staffp. 127
Remote Workersp. 127
Hiring Individuals in Personp. 128
Running Your Business Onlinep. 133
Websitep. 135
Sellingp. 136
Mailing Listp. 140
Embedded Calendarp. 154
Syndicated Feedsp. 155
Forumsp. 161
Contactp. 161
Setting Up Your Websitep. 162
Getting a URLp. 163
Finding the Right Hostp. 164
Dedicated IP Addressp. 168
Creating Contentp. 171
Bad Habitsp. 174
Getting onto Googlep. 175
Social Networking Sitesp. 177
Advertisingp. 178
Local Advertising/Specifically Targeted Advertisingp. 178
Online Advertisingp. 180
Wider/National Advertisingp. 180
Search Engine Advertisingp. 181
Google AdWordsp. 183
Go Do It Nowp. 190
A Warning about Advertisingp. 191
Accounts, Records, and All Those Pieces of Paper You Need to Keepp. 193
Why Do We Care about Accounts and Records?p. 193
Paper Trail, Audits, and Recordsp. 195
Paper Trail and Recordsp. 195
Auditsp. 198
Drawing Up Accountsp. 199
Elements in Accountsp. 199
Cash Flowp. 201
Balance Sheetp. 202
Valuing Assetsp. 203
Accounting Toolsp. 204
Government and Officialdom: You Ain't Gonna Fight the Lawp. 205
Taxp. 205
Personal Taxesp. 206
Social Charges (Including National Insurance Contributions)p. 206
Corporate Taxesp. 207
Capital Taxesp. 208
Sales Taxp. 209
Tax Avoidance and Tax Evasionp. 210
Vehicle Taxp. 210
Insurance and Public Liabilityp. 210
Data Protectionp. 211
Criminal Records Bureaup. 212
Age, Gender, Disability, and Race Discriminationp. 212
U.S. Copyrightp. 212
Performing Rights/Mechanical Rights Organizationsp. 213
BMIp. 214
American Society of Composers, Authors and Publishersp. 214
Sesacp. 214
Harry Fox Agencyp. 214
MCPS-PRS Alliancep. 214
Society of Composers, Authors and Music Publishers of Canadap. 214
Indexp. 227
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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