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List of Figures and Tables | p. ix |
Editors | p. xi |
Contributors | p. xiii |
Introduction | p. xxix |
Foundations of Applied Communication Research | p. 1 |
The Development of Applied Communication Research | p. 3 |
Across Applied Divides: Great Debates of Applied Communication Scholarship | p. 26 |
Practical Theory in Applied Communication Scholarship | p. 55 |
Methods of Applied Communication Research | p. 79 |
Using Quantitative Methods to Conduct Applied Communication Research | p. 81 |
Rhetorical Methods of Applied Communication Scholarship | p. 106 |
Ethnography in Applied Communication Research | p. 129 |
Discourse Analysis: The Practice and Practical Value of Taping, Transcribing and Analyzing Talk | p. 153 |
Issues in Applied Communication Research | p. 179 |
Positioning Gender as Fundamental in Applied Communication Research: Taking a Feminist Turn | p. 181 |
Race as Political Identity: Problematic Issues for Applied Communication Research | p. 203 |
Technology in/as Applied Communication Research | p. 233 |
Managing a World of Problems: The Implications of Globalization for Applied Communication Research | p. 257 |
Applied Communication Ethics: A Summary and Critique of the Research Literature | p. 280 |
Contexts of Applied Communication Research | p. 307 |
Family as Agency of Potential: Toward a Positive Ontology of Applied Family Communication Theory and Research | p. 309 |
Organizational Communication and Applied Communication Research: Parallels, Intersections, Integration, and Engagement | p. 331 |
In the Public Interest: Communication in Nonprofit Organizations | p. 335 |
Health Communication as Applied Communication Inquiry | p. 380 |
Communication in the Helping Professions | p. 405 |
Aging and Applied Communication Research | p. 429 |
Applied Political Communication Research | p. 453 |
Applied Communication Research in Educational Contexts | p. 481 |
Communication for Participatory Development: Dialogue, Action, and Change | p. 506 |
Exemplary Programs of Applied Communication Research | p. 533 |
Drug Resistance Strategies Project: Using Narrative Theory to Enhance Adolescents' Communication Competence | p. 535 |
Applied Research on Group Decision Support Systems: The Minnesota GDSS Project | p. 558 |
Fear Appeals and Public Health: Managing Fear and Creating Hope | p. 584 |
The Multiple Faces of the Public Dialogue Consortium: Scholars, Practitioners, and Dreamers of Better Social Worlds | p. 611 |
Author Index | p. 633 |
Subject Index | p. 657 |
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