Ruby in the Rough

by Ruby, Robert H.

• ISBN13: 9780882890999
• ISBN10: 0882890999
• Format: Hardcover
• Copyright: 1999-04-01
• Publisher: Pelican Pub Co Inc

Summary

This is the bold, brash, outspokenly frankautobiography of one of the leading program innovators in the radio broadcastindustry. Bob Ruby, known simply as Ruby to his vast listening audience,displays in this volume the wit, charm, and audacity that led to his rise to aposition as the number one morning personality in the New Orleans radio market.The veteran broadcaster for radio station WWL writes candidly of the manyzany and often extraordinary happenings that became a trademark of his dailyshow. His broadcast of a taped interview with Sandra Good, for example, inwhich the acknowledged member of the Charles Manson family threatened the livesof numerous American business executives, made headlines throughout the nationand led to his appearance as a witness at her trial.Ruby discusses the evolution of his own singular style as a one-man varietyshow. Clearly, he provides the unusual-something out of the ordinary. Hislively monologue each morning was designed to generate call-ins and toencourage listener participation in the show. His consistently high ratingsattested to his success.Ruby concludes this work on a serious note, offering his personal assessmentof the broadcast industry-its strengths, its weaknesses, and its growingproblems, including the controversial area of government regulation. Withinsight sharpened by experience, he declares that radio is enjoying its lastglory days and provides a personal view of what the future of broadcastingholds.