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9780273701743

Rugman : International Business_P4

by ;
  • ISBN13:

    9780273701743

  • ISBN10:

    0273701746

  • Edition: 5th
  • Format: Paperback
  • Copyright: 2009-01-01
  • Publisher: Prentice Hall
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Supplemental Materials

What is included with this book?

Summary

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies and emerging markets. By integrating analysis of the competitive environment and the internal resources of the firm this book provides a strategic view of international business. The text will be invaluable for anyone studying international business as part of a degree programme and aiming to attain a confident and thorough understanding of the subject.

Table of Contents

The World Of International Business
Regional and Global Strategy
The Multinational Enterprise
The Triad and International Business
The Environment Of International Business
International Politics
International Culture
International Trade
International Financial Markets and Institutions
International Business Strategies
Multinational Strategy
Organizing Strategy
Production Strategy
Marketing Strategy
Human Resource Management Strategy
Political Risk and Negotiation Strategies
International Financial Management
International Business Strategies In Action
Corporate Strategy and National Competitiveness
European Union
Japan
North America
Emerging Economies
International Business, Ethics and the Natural Environment
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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