Running Lean

by Maurya, Ash

• ISBN13: 9781449305178
• ISBN10: 1449305172
• Edition: 2nd
• Format: Hardcover
• Copyright: 2012-03-06
• Publisher: Oreilly & Associates Inc

Summary

Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping. Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that people will actually buy and use. By rigorously following the techniques described in Running Lean, you can eliminate waste-whether it's time, money, effort, or all of the above-and get your product to market quickly. Refined through the real-world experiences of dozens of startup companies, these techniques are part of Eric Ries' Lean Startup methodology. Principles covered in this book include: Find a problem worth solving, then define a solution Demo before building Pricing is part of the product Maximize for speed, learning, and focus Build a continuous feedback loop with customers throughout the product development cycle Right Action, Right Time Build a path to customers from day one

Table of Contents

Foreword	p. XIII
Preface	p. XVII
Introduction	p. XXI
Roadmap
Meta-Principles	p. 3
Running Lean Illustrated	p. 15
Document Your Plan A
Create Your Lean Canvas	p. 23
Identify the Riskiest Parts of Your Plan
Prioritize Where to Start	p. 49
Get Ready to Experiment	p. 57
Systematically Test Your Plan
Understand Problem
Get Ready to Interview Customers	p. 71
The Problem Interview	p. 81
Define Solution
The Solution Interview	p. 95
Get to Release 1.0	p. 111
Validate Qualitatively
Get Ready to Measure	p. 121
The MVP Interview	p. 127
Validate Customer Lifecycle	p. 135
Verify Quantitatively
Don't Be a Feature Pusher	p. 145
Measure Product/Market Fit	p. 155
Conclusion	p. 169
Appendix: Bonus Material	p. 173
Index	p. 197
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