Running a Successful Photography Business

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  • Format: Paperback
  • Copyright: 2017-04-06
  • Publisher: Bloomsbury Academic

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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


Running a Successful Photography Business is the definitive business bible for every professional photographer a one-stop resource covering everything you need to know to make your business a success. This handy book contains guidance on the key areas of running your business: fine-tuning your brand, attracting new clients and keeping existing ones, costing and producing shoots, professional ethics and codes of practice, contracts, preparing a business plan, operating your business effectively, legal obligations, working with agents and agencies and how to evolve and prosper in this ever changing industry. Everything a working photographer needs to know in order for their business to flourish.

Written from the unique point of view of a leading photographers' agent, the author knows from first-hand experience what it takes to survive and succeed as a professional photographer.

This book builds on the author's popular first book, Setting up a Successful Photography Business, aimed at those starting out in freelance photography.

Author Biography

Lisa Pritchard is one of the UK's leading photographers' agents and author of Setting Up a Successful Photography Business (Bloomsbury, 2012). She is a frequent guest speaker at photography colleges and seminars, a regular judge of photography competitions and a well-known contributor to the trade press. She runs her own photographers' agency, LPA. www.lisapritchard.com

Table of Contents


Chapter 1: Business Health Check
Chapter 2: Fine Tuning your Brand
Chapter 3: 20 Ways to Get Noticed
Chapter 4: Pricing
Chapter 5: Pitching and Sealing the Deal
Chapter 6: Please Read The Small Print
Chapter 7: Planning the Perfect Shoot
Chapter 8: Are you Covered? Insurance
Chapter 9: Keeping Clients
Chapter 10: Photoshoot Legal Obligations
Chapter 11: Getting Help
Chapter 12: Going Forward


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