Rural Tourism And Sustainable Business

by Hall, Derek R.; Kirkpatrick, Irene; Mitchell, Morag

• ISBN13: 9781845410117
• ISBN10: 1845410114
• Format: Paperback
• Copyright: 2005-05-17
• Publisher: Channel View Publications

Summary

This is a structured, edited book of 19 chapters which provides, from an inter-disciplinary perspective, latest thinking on, and practical case study exemplification of rural tourism and sustainable business development from Europe, North America, Australasia, the Middle East and Japan.

Author Biography

The editors have all worked together in the former Leisure and Tourism Management Department of the Scottish Agricultural College (SAC) which produced the ‘Auchincruive Declaration' on tourism and rural sustainability in 1998, and which this book helps to perpetuate. They have common interests in sustainable rural development, notably Morag Mitchell in economic evaluation, Irene Kirkpatrick in equine recreation development, and Derek Hall in retirement recreation in the countryside. Dr Mitchell is now Rural Economist with SAC Aberdeen, Ms Kirkpatrick had administrative roles with SAC Auchincruive, and Professor Hall is Visiting Professor with Häme Polytechnic, Finland and a partner of Seabank Enterprises, Scotland.

Table of Contents

Rural tourism as sustainable business : key themes and issues	p. 3
Rural tourism policy : European perspectives	p. 17
Rural tourism business : a North American overview	p. 41
Legislative frameworks for rural tourism : comparative studies from Spain	p. 63
Effective marketing for rural tourism	p. 87
Exploitation of ICT for rural tourism enterprises : the case of Aragon, Spain	p. 103
Co-operative marketing structures in rural tourism : the Irish case	p. 121
Regional co-operation in rural theme trails	p. 137
Rural wine and food tourism cluster and network development	p. 149
Globalisation, rural tourism and community power	p. 165
The development of tourism businesses in rural communities : the case of the Maroons of Jamaica	p. 180
Farm tourism co-operation in Taiwan	p. 201
Quality as a key driver in sustainable rural tourism businesses	p. 227
Rural tourism businesses and environmental management systems	p. 249
Researching the links between environmental quality kite marks and local tourism business performance : a discourse analysis of the Welsh rural beach quality 'Green Coast Award'	p. 268
Entrepreneurial personality traits in managing rural tourism and sustainable business	p. 287
Business development, rural tourism and the implications of milieu	p. 305
Sustainable rural tourism business practice : progress and policy in South East Cornwall	p. 323
Rural tourism business as sustained and sustainable development?	p. 353
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