Rural Tourism And Sustainable Business

by Hall, Derek R.; Kirkpatrick, Irene; Mitchell, Morag

• ISBN13: 9781845410124
• ISBN10: 1845410122
• Format: Hardcover
• Copyright: 2005-05-17
• Publisher: Channel View Publications

Summary

This is a structured, edited book of 19 chapters which provides, from an inter-disciplinary perspective, latest thinking on, and practical case study exemplification of rural tourism and sustainable business development from Europe, North America, Australasia, the Middle East and Japan.

Author Biography

The editors have all worked together in the former Leisure and Tourism Management Department of the Scottish Agricultural College (SAC) which produced the ‘Auchincruive Declaration' on tourism and rural sustainability in 1998, and which this book helps to perpetuate. They have common interests in sustainable rural development, notably Morag Mitchell in economic evaluation, Irene Kirkpatrick in equine recreation development, and Derek Hall in retirement recreation in the countryside. Dr Mitchell is now Rural Economist with SAC Aberdeen, Ms Kirkpatrick had administrative roles with SAC Auchincruive, and Professor Hall is Visiting Professor with Häme Polytechnic, Finland and a partner of Seabank Enterprises, Scotland.

Table of Contents

Preface	vii
The Contributors	viii
Abbreviations	xi
Part 1: Introduction
Rural Tourism as Sustainable Business: Key Themes and Issues	3	(14)
Morag Mitchell
Derek Hall
Part 2: Strategic Considerations
Rural Tourism Policy: European Perspectives	17	(24)
Mirja Nylander
Derek Hall
Rural Tourism Business: A North American Overview	41	(22)
Dallen J. Timothy
Legislative Frameworks for Rural Tourism: Comparative Studies from Spain	63	(24)
Gerda K. Priestley
Gemma Canoves
Miquel Segui
Montserrat Villarino
Effective Marketing for Rural Tourism	87	(16)
Jackie Clarke
Exploitation of ICT for Rural Tourism Enterprises: The Case of Aragon, Spain	103	(18)
Graeme Evans
Paola Parravicini
Part 3: Networks, Partnerships and Community Support
Co-operative Marketing Structures in Rural Tourism: The Irish Case	121	(16)
Catherine Gorman
Regional Co-operation in Rural Theme Trails	137	(12)
Kim Meyer-Cech
Rural Wine and Food Tourism Cluster and Network Development	149	(16)
C. Michael Hall
Globalisation, Rural Tourism and Community Power	165	(15)
Heather Mair
Donald G. Reid
Wanda George
The Development of Tourism Businesses in Rural Communities: The Case of the Maroons of Jamaica	180	(21)
Donna Chambers
Farm Tourism Co-operation in Taiwan	201	(26)
Ming-Huang Lee
Part 4: Quality Sustainable Business
Quality as a Key Driver in Sustainable Rural Tourism Businesses	227	(22)
Ray Youell
Roz Wornell
Rural Tourism Businesses and Environmental Management Systems	249	(19)
David Leslie
Researching the Links Between Environmental Quality Kite Marks and Local Tourism Business Performance: A Discourse Analysis of the Welsh Rural Beach Quality `Green Coast Award'	268	(19)
David Botterill
Cliff Nelson
Entrepreneurial Personality Traits in Managing Rural Tourism and Sustainable Business	287	(18)
Walter Schiebel
Business Development, Rural Tourism and the Implications of Milieu	305	(18)
Fiona Williams
Andrew Copus
Sustainable Rural Tourism Business Practice: Progress and Policy in South East Cornwall	323	(30)
Jon Vernon
Stephen Essex
Kaja Curry
Part 5: Conclusion
Rural Tourism Business as Sustained and Sustainable Development?	353	(12)
Derek Hall
Morag Mitchell
Index	365