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9786073814249

Sé diferente: Marketing que no puede ignorarse / Get Different, Marketing That C an't Be Ignored!

by
  • ISBN13:

    9786073814249

  • ISBN10:

    6073814240

  • Format: Paperback
  • Copyright: 2022-07-19
  • Publisher: Conecta

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Summary

UNA RUTA PARA DESCUBRIR LA ESENCIA DE TU NEGOCIO, DETONAR TU CREATIVIDAD, MULTIPLICAR TUS VENTAS, ALCANZAR EL ÉXITO Y COLOCARTE

EN LA CIMA DE TU MERCADO.

Todos los emprendedores y empresarios quieren ser los mejores del mercado, pero lo cierto es que para los consumidores conseguir el mejor producto no es suficiente. En cambio, quienes se distinguen de los demás competidores siempre ganan. Esta guía de marketing, como ya es costumbre en los libros de Mike Michalowicz, ofrece un método simple de tres pasos con los que podrás posicionar tu negocio, atraer prospectos y convertir las oportunidades en ventas: 1. DIFERÉNCIATE 2. ATRAE 3. DIRIGE Todo ello enriquecido con valiosos ejemplos de emprendedores que han puesto en práctica esta fórmula , y con el humor tan característico que distingue a Michalowicz.

ENGLISH DESCRIPTION

From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.

Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.

In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:

1. Does it differentiate?
2. Does it attract?
3. Does it direct?

Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.

Author Biography

Mike Michalowicz creó y vendió dos compañías multimillonarias antes de cumplir treinta y cinco años. Hoy es el cofundador de Profit First Professionals, una organización de contadores y asesores de negocios que enseñan el método Profit First. Mike también es cofundador de Provendus Group, una firma de consultoría que utiliza sus metodologías de crecimiento empresarial. Es anfitrión del Profit First Podcast, imparte conferencias a nivel mundial y ha compartido sus ideas en eventos organizados por EO, TAB, Vistage, entre otros. Es autor de El Gran Plan, La ganancia es primero, El sistema Clockwork, Surge y The Toilet Paper Entrepreneur. Sus columnas han aparecido en el Wall Street Journal, la revista Box Pro, Entrepreneur, OPEN Forum y Harvard Business Review, entre otros.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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