Sales and Marketing Resumes for $100,000 Careers

by Kursmark, Louise M.

• ISBN13: 9781593570132
• ISBN10: 1593570139
• Edition: 2nd
• Format: Paperback
• Copyright: 2004-07-01
• Publisher: Jist Works

Author Biography

Louise Kursmark has been writing resumes and helping people find jobs since 1982. The founder and president of Best Impression Career Services, Inc. she specializes in creating resumes and job-search strategies for sales, marketing, and executive clients worldwide. A frequent speaker and writer for career-industry organizations and publications, she is a Certified Professional Resume Writer, Certified Job and Career Transition Coach, and a founding board member of the Career Masters Institute, an Internet-based training and development organization for career professionals.

Table of Contents

Introduction	vii
Part 1: Writing Your $100,000 Resume	1	(52)
Get Ready to Write Your Resume	3	(8)
Three Absolutes for a Powerful Resume	4	(1)
The Resume as a Sales Tool	4	(1)
The Basics	5	(2)
Create a Career Target Statement	7	(4)
Create A Powerful Resume	11	(24)
The Pieces of the Puzzle	11	(1)
Write Your Contact Information	12	(3)
Consider an Objective Statement	15	(1)
Write a Summary, Profile, or Qualifications Brief	16	(3)
Describe Your Experience and Accomplishments	19	(11)
List Your Education	30	(2)
Add Miscellaneous Categories and Information	32	(3)
Polish Your Creation	35	(18)
Deal with Problem Situations	35	(5)
Be Ready for the Big Question	40	(1)
Edit Your Draft	40	(3)
Design Your Resume for Maximum Impact	43	(3)
Apply the Finishing Touches	46	(1)
Choose Paper	46	(1)
Adapt Your Resume for an Electronic Job Search	47	(6)
Part 2: Sales and Marketing Resumes and Cover Letters	53	(244)
Sales Resumes	55	(30)
Regional and National Account Management Resumes	85	(32)
Sales Management Resumes	117	(34)
Marketing, Brand Management, Product Management, and Business Development Resumes	151	(34)
Advertising, Public Relations, and Marketing Communications Resumes	185	(22)
Retail Sales and Marketing Resumes	207	(10)
Executive Sales and Marketing Resumes	217	(56)
Career Transition Resumes	273	(10)
Effective Cover Letters	283	(14)
Cover Letter FAQs	284	(2)
Sample Cover Letters	286	(11)
Part 3: Job Search Strategies for Sales and Marketing Professionals	297	(38)
Use Marketing and Sales Strategies for an Effective Job Search	299	(20)
Product	300	(1)
Place	300	(1)
Promotion	300	(1)
Price	301	(1)
Craft a Sales Strategy: Identify Potential Buyers	301	(15)
Integrate Your Strategies	316	(3)
From the Hiring Side	319	(8)
Recruiters	320	(2)
Human Resources	322	(1)
Hiring Managers	322	(1)
Hiring Survey Results	323	(4)
Managing Your Job Search and Your Career	327	(8)
Get Organized	328	(1)
Follow Up	328	(1)
Sample Follow-Up Letters	329	(3)
Plan for the Future	332	(3)
Index	335