Salesforce.com^? For Dummies^?, 3rd Edition

by Tom Wong; Liz Kao

• ISBN13: 9780470406595
• ISBN10: 0470406593
• Format: eBook
• Copyright: 2009-02-01
• Publisher: For Dummies

Summary

Ready to start solving business challenges with CRM (Customer Relationship Management) software? Interested in the latest enhancements and updates to Salesforce.com? Salesforce.com For Dummies, 3rd Edition, has just what you need!Salesforce.com is like an assistant for your sales, customer service, and marketing efforts one that never takes a day off and never asks for a raise. Because it's an Internet service, you sign up and log in through a browser, and it's immediately available. Salesforce.com For Dummies, 3rd Edition shows you how to choose the right edition of Salesforce.com, and then how to use it to: Prospect, manage accounts, develop contacts, and calculate forecasts Manage your customers and your teams, and close more business Analyze, migrate, and maintain your data Track and resolve customer service issues Generate and pursue more sales leads and boost your revenue Use Salesforce with Google AdWords and manage your Internet marketing Integrate Salesforce.com with ERP applications for greater value Make sales data available to sales reps, managers, and executives Follow the sales process from lead to close and see how to maximize your productivityYou already know how competitive business is today, so there's no time to lose! Salesforce.com For Dummies, 3rd Edition gets you going with this all-important CRM technology right away.

Table of Contents

Introduction

Salesforce Basics.

Looking Over Salesforce

Navigating Salesforce

Personalizing Your System

Tracking Sales.

Managing Accounts

Developing Contacts

Managing Activities

Sending E-Mail

Driving Sales.

Prospecting Leads

Tracking Opportunities

Tracking Products and Price Books

Managing Your Partners

Optimizing Marketing.

Driving Demand with Campaigns

Building Your Internet Marketing Channel

Driving Sales Effectiveness with Document Management

Performing Fast and Accurate Support

Delivering Excellent Customer Service.

Managing Your Customer Service Solution

Analyzing Data with Reports

Measuring Overall Business Performance.

Seeing the Big Picture with Dashboards

Fine-Tuning the Confi guration

Designing the Salesforce Solution.

Customizing Salesforce

Extending Salesforce Beyond CRM

Migrating and Maintaining Your Data

The Part of Tens.

Ten Ways to Drive More Productivity

Ten Keys to a Successful Implementation

Index

Table of Contents provided by Publisher. All Rights Reserved.