Sams Teach Yourself Facebook for Business in 10 Minutes Covers Facebook Places, Facebook Deals and Facebook Ads

by Smith, Bud E.

• ISBN13: 9780672335556
• ISBN10: 0672335557
• Edition: 1st
• Format: Paperback
• Copyright: 2011-06-10
• Publisher: Sams Publishing

Summary

Facebook Places and Deals are two new services that are likely to extend Facebook's Web dominance into offline business, affecting the way that Facebook's million users (and growing) shop and buy in the real world. Facebook Ads are a new way to reach networks of friends and family members with products and services. Sams Teach Yourself Facebook for Business in 10 Minutesoffers straightforward, practical answers for fast results. By working through the 10-minute lessons, you learn everything#xA0;you #xA0;need to know to quickly and easily begin to take advantage of the Facebook Places, Deals, and Ads features. Step-by-step instructions walk you through the most common questions, issues, and tasks... "Did You Know?" tips offer insider advice and shortcuts... "Watch Out!" alerts help them avoid problems. Sams Teach Yourself Facebook for Business in 10 Minuteswill provide beginner and experienced users with fast at a glance tips pointing out helpful shortcuts and solutions, cautions to help avoid common Facebook Places, Deals, and Ads pitfalls, and is written in a clear easy to understand format. Businesses worldwide - beginning with the estimated one million businesses with storefronts in the US alone - will be in a big hurry to use these new features. Using Places, Deals, and Ads will be an urgent necessity for every business that depends strongly on young, smartphone-savvy customers.

Author Biography

Bud Smith is one of the leading computer book authors working today. He began writing computer books back in 1984, the year of the iconic 1984 television commercial for the Macintosh. Bud has written and edited guides to buying computers, books about using all kinds of software, and doing almost anything you can think of online. His books have sold more than a million copies. One noteworthy recent title is Sams Teach Yourself Google Places in 10 Minutes, a detailed description of how to use the new, free Google advertising service. Bud has written extensively about online business and new mobile devices, with titles including Sams Teach Yourself Apple iPad in 10 Minutes, WordPress in Depth, and Internet Marketing For Dummies. Bud continues to work as a writer, project manager, and marketer to help people get the most out of advancing technology. He currently lives in the San Francisco Bay area, participating in environmental causes when he’s not working on technology-related projects.

Table of Contents

Introduction	p. 1
About This Book	p. 3
Who This Book Is For	p. 4
What Do I Need to Use This Book?	p. 5
Conventions Used in This Book	p. 6
Screen Captures	p. 6
Introducing Facebook for Business	p. 9
Why Facebook Is So Popular	p. 9
Why Your Business Should Be on Facebook	p. 12
Comparing Personal and Business Facebook Pages	p. 16
Your Personal Facebook Page	p. 16
Examining a Facebook Fan Page for Business	p. 19
Understanding How a Big Business Uses Facebook	p. 22
Summary	p. 23
Setting Up a Business-Friendly Profile Page	p. 25
What Makes a Personal Page Business-Friendly?	p. 25
Creating a Business-Only "Personal" Page	p. 27
Signing Up for Facebook	p. 28
Finding Friends	p. 30
Editing Your Profile	p. 31
Changing Privacy Settings	p. 34
Sharing Your Status	p. 39
Summary	p. 42
Finding and Installing Apps	p. 43
Choosing Apps for Business and Pleasure	p. 43
Looking for Facebook Apps	p. 45
Summary	p. 52
Choosing Your Facebook Business Strategy	p. 53
Leading with Facebook First	p. 53
Examining Facebook Business Features	p. 56
Your Fan Page	p. 56
Your Places Page	p. 58
Facebook Deals	p. 59
Facebook Ads	p. 61
Checking In to a Place	p. 62
Pulling It All Together	p. 66
Summary	p. 69
Planning Your Fan Page	p. 71
Anatomy of a Facebook Page	p. 71
Planning Your Fan Page	p. 73
Typical Website Tabs	p. 74
Freeform Pages Using FBML	p. 76
Photos and Video	p. 77
Events, Reviews, and Discussion Boards	p. 81
Summary	p. 83
Creating Your Fan Page	p. 85
Checking if Your Business Name Is in Use	p. 85
Why Use a Vanity URL?	p. 86
Just What Name Should You Use?	p. 87
Checking Out Your Candidates	p. 88
Making Your Choice	p. 90
Signing Up for Your Page	p. 91
Setting Up Your Business Fan Page	p. 99
Creating Core Settings for Your Business Fan Page	p. 99
Entering Basic Information	p. 100
Adding a Profile Picture	p. 102
Adding and Managing Apps	p. 103
Changing Mobile Settings and Your URL	p. 105
Summary	p. 109
Expanding and Promoting Your Fan Page	p. 111
Waiting to Send Out Invitations	p. 111
Building Your Wall through Status Updates	p. 113
Text Status Updates	p. 113
Photos on Your Wall	p. 115
Link Updates	p. 116
Video Updates	p. 117
Updating the Info Tab	p. 118
Managing the Photos Tab	p. 119
Start Discussions	p. 122
Add Links, Notes, Videos, and Events	p. 123
Summary	p. 124
Claiming Your Places Page	p. 125
Understanding How Places Fits In	p. 125
Understanding How to Claim Your Place	p. 128
Adding Your Place	p. 130
Editing Your Place	p. 133
Claiming Your Place	p. 134
Combining Places and Pages	p. 137
Summary	p. 139
Creating Facebook Deals	p. 141
Understanding the Advantages of Facebook Deals	p. 141
Finding Out If You Can Offer Facebook Deals	p. 145
Thinking Up Deals	p. 146
Creating a Deal	p. 150
Summary	p. 153
Planning and Targeting Facebook Ads	p. 155
Budgeting for Your Ad Campaign	p. 155
Avoiding Wastage	p. 158
Creating a Facebook-Friendly Call to Action	p. 160
Designing an Ad	p. 161
Targeting Your Ads	p. 162
Understanding How Facebook Determines a User's Location	p. 164
Focusing on Major Types of Targeting	p. 165
Minor Types of Targeting	p. 167
Summary	p. 168
Pricing and Creating Your Ad Campaign	p. 169
Understanding What You Pay	p. 169
Learning Key Advertising Terms	p. 170
Creating an Ad	p. 173
Summary	p. 181
Promoting Your Facebook Presence	p. 183
Understanding Why Promotion Is Important	p. 183
Measuring Your Efforts	p. 185
Promoting in the Real World	p. 186
Promoting Online and on Facebook	p. 189
Promoting All Your Facebook Pieces	p. 192
Summary	p. 193
Tracking the Performance of Your Facebook Presence	p. 195
Understanding Why Tracking Is Important	p. 195
Understanding Why Facebook Data Is So Accurate	p. 196
Touring the Page Overview in Insights	p. 198
Drilling Down on Insights about Users	p. 203
Daily Active Users Breakdown	p. 204
New Likes	p. 205
Demographics	p. 206
Activity-Page Views and Media Consumption	p. 207
Drilling Down on Interactions	p. 209
Page Posts	p. 209
Page Activity	p. 210
Summary	p. 211
Index	p. 213
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