Satisfaction Guaranteed

by Strasser, Susan

• ISBN13: 9781588341464
• ISBN10: 1588341461
• Edition: Reprint
• Format: Trade Paper
• Copyright: 2004-10-17
• Publisher: Smithsonian Books

Summary

This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy's, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.

Author Biography

Susan Strasser teaches history at the University of Delaware. Her books include Waste and Want: A Social History of Trash. She lives in Washington, DC.

Table of Contents

Acknowledgments	v
Preface	viii
American Pie	3	(26)
The Name on the Label	29	(29)
The Chain of Distribution	58	(31)
New Products, New Habits	89	(35)
Designing Markets	124	(39)
Sales and Promotions	163	(40)
The New Retailing	203	(49)
The Politics of Packaged Products	252	(34)
Epilogue	286	(7)
Notes	293	(34)
Picture Credits	327	(1)
Index	328