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GAYLE COTTON, a National Emmy Award Winner, is a distinguished and highly sought-after speaker, trainer, and coach. Since 1995, she has been President of Circles Of Excellence, an internationally recognized company for corporate training and executive coaching. Gayle has worked with more than fifty Fortune 500 companies and developed business communication programs for the United Nations, the World Health Organization, and major international companies. She is a faculty resource for the Young Presidents' Organization (YPO), World Presidents' Organization (WPO), Chief Executives Organization (CEO), and Entrepreneurs' Organization (EO). She was the first American to be accepted as a member of the European Marketing and Sales Experts' Organization and is a Certified Expert with the Executive Foundation for International Communication.
Introduction
KEY ONE Create Proactive Cross-Cultural Communication
Avoid Reactive Communication
CHAPTER 1 What Makes Cultures So Unique?
Differences Are the Spice of Life!
CHAPTER 2 Understanding the “Cultural Layer Cake”
We All Have Layers in Our Cakes
CHAPTER 3 How Many Strikes Are Against You?
Managing Preexisting Cultural Perceptions and Misconceptions
CHAPTER 4 Cultural Science
How Neurological Development Affects Cultures
CHAPTER 5 The Chicken or the Egg of Culture
Which Came First? Climate and Environment or Language and Behavior?
CHAPTER 6 Maximize Effective Communication
. . . By Minimizing Ineffective Communication
KEY TWO Rapport Secrets to Bridge the Cultural Gap
In Person, on the Phone, and by E-mail
CHAPTER 7 It’s a Matter of Respect
Create Cultural Trust and Understanding
CHAPTER 8 Develop Rapport
The Most Important Element in Cross-Cultural Relationships
CHAPTER 9 Adapt Your Style
Awareness Is the First Step!
CHAPTER 10 Words, Tonality, and Body Language
The Three Methods of Communication That Vary with Every Culture
CHAPTER 11 Understanding Communication
How Do You Describe a Tree?
CHAPTER 12 The Impact of Mother Tongue Languages
It All Begins Here
KEY THREE Organize Productive Interactions
Understand Cultural Sensitivities and Avoid Conflict
CHAPTER 13 Multicultural Time Expectations
In Time, on Time, or out of Time?
CHAPTER 14 E-mail Etiquette Is Culturally Sensitive
Once It’s Sent, It Cannot Be Undone
CHAPTER 15 Triple Cross-Translate
Who Wrote These Instructions?
CHAPTER 16 It Takes Two to Collaborate
How to Position and Influence
CHAPTER 17 Framing Your Cross-Cultural Communication
For Sales, Negotiations, Management, and International Travel
KEY FOUR Strategies for Relationships
Cultural Beliefs, Values, and Rules
CHAPTER 18 Context, Perception, and Reality
The Cross-Cultural “Shortcut”
CHAPTER 19 Business and Social Behavioral Styles
Where Do You Start?
CHAPTER 20 Cultural Beliefs, Values, and Rules
The Roots of Every Culture
CHAPTER 21 The Cross-Cultural Potter’s Wheel
Don’t Create a Warped Relationship!
KEY FIVE Success Leaves Clues
Cultural Clues, Dos, and Taboos
CHAPTER 22 Body Language Gestures to Avoid
Keep Your Fingers to Yourself!
CHAPTER 23 Acronyms, Abbreviations, Analogies, Slang, and Sports Jargon
Does Anyone Know Where “Left Field” Is?
CHAPTER 24 Global Etiquette Tips
What All Cultures Appreciate, No Need to Reinvent the Wheel!
CHAPTER 25 Cultural Clues, Dos, and Taboos
For Successful Multicultural Navigation
CHAPTER 26 Win-Win Cross-Cultural Communication
The Key That Unlocks the Door to Successful Relationships
CULTURAL BLOOPERS!
CHAPTER 27 The Humorous Faux Pas
They Happen in Every Language
CHAPTER 28 IsWhat You Say What You Mean?
Words Don’t Always Translate the Way We Want Them To
CHAPTER 29 Paradoxes of the English Language
How can a wise man and a wise guy be opposites?
About the Author
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