Shel Leanne is President of the Wishel Corporation, a leadership development firm whose clients include Fortune 500 businesses across the world. Prior to launching her company, Leanne gained experience working for McKinsey And Company and for Morgan Stanley in New York and London. She subsequently served as a full faculty member at Harvard University from 1997 to 2001, where she taught courses on social entrepreneurship and organizational design. She is also the author of How to Interview Like a Top MBA.
.Introduction | p. xi |
Acknowledgments | p. xv |
The Speech That Started It All | p. 1 |
2004 Democratic National Convention | |
Keynote Address | p. 2 |
Effective Use of Body Language and Voice | p. 14 |
Establishing Common Ground | p. 15 |
Speaking to Audience Concerns: Winning Hearts and Minds | p. 16 |
Conveying Vision through Personification and Words that Resonate | p. 17 |
Driving Points Home | p. 17 |
Excellent Persuasion Techniques | p. 18 |
Building to a Crescendo and Leaving a Strong Last Impression | p. 18 |
Earning Trust and Confidence | p. 21 |
Charisma of a Leader | p. 22 |
Creating Strong First Impressions-Image and Body Language | p. 23 |
Leveraging Second Impressions-Voice and Intonation | p. 25 |
Using Effective Gestures | p. 28 |
Maximizing Props | p. 29 |
Beginning Strong | p. 33 |
Conveying Admirable Ethics-Developing Teflon | p. 36 |
What We've Learned-Practices for Earning Trust and Confidence | p. 39 |
Breaking Down Barriers | p. 41 |
Achieving Transcendence | p. 42 |
Acknowledging the Elephant in the Room | p. 43 |
Stressing Common Dreams and Values | p. 44 |
Drawing Attention to Shared History | p. 48 |
Illuminating Shared Experiences | p. 52 |
Employing Words that Resonate: The Historical and Political Lexicon | p. 54 |
Using Words that Resonate-Biblical Truths | p. 57 |
Leveraging Other People's Words | p. 58 |
What We've Learned-Practices for Breaking Down Barriers | p. 62 |
Winning Hearts and Minds | p. 65 |
Knowing Your Audience | p. 66 |
Knowing When Not to Enumerate | p. 68 |
Employing Details Effectively | p. 72 |
Personalizing the Message: "I" and Experience | p. 74 |
Connecting One to One: "You" and "I" | p. 76 |
Personalizing the Message: The "We" Connection | p. 78 |
What We've Learned-Practices for Winning Hearts and Minds | p. 80 |
Conveying Vision | p. 81 |
Referencing History and the Familiar | p. 82 |
Using Descriptive Words as Visual Aids | p. 85 |
Drawing on Symbolism | p. 87 |
Leveraging Corollaries | p. 87 |
Personifying Ideas and Conferring Physicality | p. 89 |
Providing Just-Enough Detail | p. 91 |
Creating Dynamic Images | p. 92 |
Leveraging a Backward Loop | p. 93 |
Illustrating with Anecdotes | p. 95 |
What We've Learned-Practices for Conveying Vision | p. 101 |
Driving Points Home | p. 105 |
Prioritizing and Focusing on Themes | p. 106 |
Using Rhetorical Questions | p. 106 |
Employing Effective Repetition | p. 107 |
Leveraging Pace and Tone | p. 115 |
Communicating with Slogans and Refrains | p. 124 |
What We've Learned-Practices for Driving Points Home | p. 127 |
Persuading | p. 129 |
Eliciting a Nod | p. 130 |
Sequencing Ideas | p. 131 |
Addressing Nonrhetorical Questions | p. 132 |
Addressing Objections | p. 134 |
Using Juxtaposition and Antithesis-Comparing and Contrasting | p. 136 |
What We've Learned-Practices for Persuading | p. 152 |
Facing and Overcoming Controversy | p. 155 |
Knowing Your Goals: Rejecting and Denouncing | p. 156 |
Recasting the Tone: Humility and Gracious Beginnings | p. 159 |
Resetting Your Image: Leveraging Props | p. 160 |
Recasting the Dialogue: Language Choice | p. 161 |
Addressing Error Head-On: Accepting Responsibility | p. 162 |
What We've Learned-Practices for Facing and Overcoming Obstacles | p. 170 |
Motivating Others to Action and Leaving Strong Last Impressions | p. 173 |
Inspiring Others to Great Achievements | p. 174 |
Creating a Sense of Momentum and Urgency | p. 177 |
Building to a Crescendo | p. 181 |
Repeating Takeaways and Slogans | p. 185 |
Directing to Low-Lying Fruit | p. 187 |
Putting It All Together to End Strong | p. 189 |
What We've Learned-Practices for Motivating Others to Action and Leaving Strong Last Impressions | p. 192 |
The Speech That Made History ... Again | |
2008 Democratic National Convention Presidential Nomination Acceptance Address | p. 193 |
Endnotes | |
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