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9780071615891

Say It Like Obama : The Power of Speaking with Purpose and Vision

by ;
  • ISBN13:

    9780071615891

  • ISBN10:

    007161589X

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2008-09-08
  • Publisher: McGraw-Hill
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Summary

Includes Obama's historic acceptance speech from the Democratic National ConventionIn speech after speech, Barack Obama has "fired up" millions of enthusiastic supporters with his inspiring vision, rousing rhetoric, and charismatic presence His outstanding communication skills gave rise to an unprecedented political movement and fueled Obama's success in becoming the first African American presidential nominee of a major U.S. political party.But inspiring and persuading millions isn't simply a product of innate abilityBarack Obama honed techniques that made him a highly effective speaker before audiences numbering thirty to 200,000. These techniques are vital not only in the political arena, but also for business executives, managers, and leaders from all walks of life.This book is about the art of persuasion, the power of presentation, and the most effective techniques of communication. From building strong arguments and facing tough issues to inspiring a team or workforce to new levels of innovation and productivity,Say It Like Obamagives you the tools you can use to instill positive change at every level of your organization by learning how to: Make a strong first impression Use body language and voice Establish common ground Gain trust and confidence Win hearts and minds Drive your points home Convey your vision through imagery and words that resonate Build to a crescendo and leave a lasting impressionWhether you're a manager, executive, or public speaker, a teacher, business owner, or community leader,Say It Like Obamawill provide you with presentation techniques that have inspired and mobilized audiences of every size.

Author Biography

Shel Leanne is President of the Wishel Corporation, a leadership development firm whose clients include Fortune 500 businesses across the world. Prior to launching her company, Leanne gained experience working for McKinsey And Company and for Morgan Stanley in New York and London. She subsequently served as a full faculty member at Harvard University from 1997 to 2001, where she taught courses on social entrepreneurship and organizational design. She is also the author of How to Interview Like a Top MBA.

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Table of Contents

Introductionp. xi
Acknowledgmentsp. xv
The Speech That Started It Allp. 1
2004 Democratic National Convention
Keynote Addressp. 2
Effective Use of Body Language and Voicep. 14
Establishing Common Groundp. 15
Speaking to Audience Concerns: Winning Hearts and Mindsp. 16
Conveying Vision through Personification and Words that Resonatep. 17
Driving Points Homep. 17
Excellent Persuasion Techniquesp. 18
Building to a Crescendo and Leaving a Strong Last Impressionp. 18
Earning Trust and Confidencep. 21
Charisma of a Leaderp. 22
Creating Strong First Impressions-Image and Body Languagep. 23
Leveraging Second Impressions-Voice and Intonationp. 25
Using Effective Gesturesp. 28
Maximizing Propsp. 29
Beginning Strongp. 33
Conveying Admirable Ethics-Developing Teflonp. 36
What We've Learned-Practices for Earning Trust and Confidencep. 39
Breaking Down Barriersp. 41
Achieving Transcendencep. 42
Acknowledging the Elephant in the Roomp. 43
Stressing Common Dreams and Valuesp. 44
Drawing Attention to Shared Historyp. 48
Illuminating Shared Experiencesp. 52
Employing Words that Resonate: The Historical and Political Lexiconp. 54
Using Words that Resonate-Biblical Truthsp. 57
Leveraging Other People's Wordsp. 58
What We've Learned-Practices for Breaking Down Barriersp. 62
Winning Hearts and Mindsp. 65
Knowing Your Audiencep. 66
Knowing When Not to Enumeratep. 68
Employing Details Effectivelyp. 72
Personalizing the Message: "I" and Experiencep. 74
Connecting One to One: "You" and "I"p. 76
Personalizing the Message: The "We" Connectionp. 78
What We've Learned-Practices for Winning Hearts and Mindsp. 80
Conveying Visionp. 81
Referencing History and the Familiarp. 82
Using Descriptive Words as Visual Aidsp. 85
Drawing on Symbolismp. 87
Leveraging Corollariesp. 87
Personifying Ideas and Conferring Physicalityp. 89
Providing Just-Enough Detailp. 91
Creating Dynamic Imagesp. 92
Leveraging a Backward Loopp. 93
Illustrating with Anecdotesp. 95
What We've Learned-Practices for Conveying Visionp. 101
Driving Points Homep. 105
Prioritizing and Focusing on Themesp. 106
Using Rhetorical Questionsp. 106
Employing Effective Repetitionp. 107
Leveraging Pace and Tonep. 115
Communicating with Slogans and Refrainsp. 124
What We've Learned-Practices for Driving Points Homep. 127
Persuadingp. 129
Eliciting a Nodp. 130
Sequencing Ideasp. 131
Addressing Nonrhetorical Questionsp. 132
Addressing Objectionsp. 134
Using Juxtaposition and Antithesis-Comparing and Contrastingp. 136
What We've Learned-Practices for Persuadingp. 152
Facing and Overcoming Controversyp. 155
Knowing Your Goals: Rejecting and Denouncingp. 156
Recasting the Tone: Humility and Gracious Beginningsp. 159
Resetting Your Image: Leveraging Propsp. 160
Recasting the Dialogue: Language Choicep. 161
Addressing Error Head-On: Accepting Responsibilityp. 162
What We've Learned-Practices for Facing and Overcoming Obstaclesp. 170
Motivating Others to Action and Leaving Strong Last Impressionsp. 173
Inspiring Others to Great Achievementsp. 174
Creating a Sense of Momentum and Urgencyp. 177
Building to a Crescendop. 181
Repeating Takeaways and Slogansp. 185
Directing to Low-Lying Fruitp. 187
Putting It All Together to End Strongp. 189
What We've Learned-Practices for Motivating Others to Action and Leaving Strong Last Impressionsp. 192
The Speech That Made History ... Again
2008 Democratic National Convention Presidential Nomination Acceptance Addressp. 193
Endnotes
Table of Contents provided by Ingram. All Rights Reserved.

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