Say It with Presentations, Second Edition, Revised & Expanded How to Design and Deliver Successful Business Presentations

by Zelazny, Gene

• ISBN13: 9780071472890
• ISBN10: 0071472894
• Edition: 2nd
• Format: Hardcover
• Copyright: 2006-05-30
• Publisher: McGraw Hill

Summary

For over 45 years, McKinsey & Company's Gene Zelazny has been showing McKinsey consultants and professionals around the world how to plan, design, and deliver effective business presentations_and how to improve and expand their repertoire of presentation skills.Now in this revised and expanded edition of Say It With Presentations, Mr. Zelazny brings together his years of valuable communication experience to show managers_even those with little or no presentation experience_how to prepare winning presentations using his proven methodology and the full range of PowerPoint techniques.Written in a clear, highly engaging style, this essential business tool covers everything from defining the situation...to developing the right mix of visual aids to interest your audience without overpowering them. Say It With Presentations features a wealth of practical information on: Selecting the best medium_traditional standup presentation, discussion meeting, video conference, or virtual presentation Designing your presentation_knowing what to put in and what to leave out Determining your message_how to make it clear, direct, and appropriate for the intended audience Writing the presentation_crafting the most effective story line, introduction, and ending Making the most of visuals_including computer-driven onscreen presentations with animation, scanned images, sound, video, and links Creating charts, text visuals, and storyboards_to produce the most attractive and convincing presentation Projecting confidence, conviction, and enthusiasm_to hold audience attention and generate interest in your ideas Rehearsing the presentation_to search out imperfections and make the event as compelling as possible Setting up facilities and equipment_to ensure that everything is working smoothly and geared for a first-rate presentation Applying your delivery skills_putting together all the oral, video, and audio effects and delivering them at the right pace Getting used to answering questions_by preparing for and anticipating post-presentation queries from the audienceFilled with scores of helpful illustrations, this wide-ranging sourcebook also explains how to take humor seriously and incorporate it into a presentation...and how to use the "Audience Bill of Rights" to focus clearly on the needs of the audience.Comprehensive and completely up to date, the new edition of Say It With Presentations contains all the skills-building information, methods, tips, and pointers that business professionals need to win over clients and reap greater financial rewards.

Author Biography

Gene Zelazny is the director of visual communications for McKinsey and Company and the acknowledged pioneer of business presentations.

Table of Contents

Introduction	1	(1)
So You've Been Asked to Give a Presentation	1	(3)
Audience's Bill of Rights	4	(3)
Define the Situation	7	(32)
Why Are You Giving This Presentation?	9	(4)
Whom Do You Want to Convince?	13	(7)
How Much Time Do You Have for the Presentation?	20	(4)
What Medium Should You Use?	24	(15)
Design the Presentation	39	(72)
Determine Your Message	42	(3)
Craft the Story Line	45	(8)
Write the Introduction	53	(3)
Plan the Ending	56	(2)
Say It with Imagination	58	(24)
Say It with Metaphor	62	(4)
Say It with Art	66	(4)
Say It with Music	70	(2)
Say It with Humor	72	(2)
Say It with Animation	74	(4)
Say It with Images	78	(2)
Say It with Audience Participation	80	(2)
Where Does Imagination Come From?	82	(10)
Designing Text Visuals	92	(6)
Ensuring Legibility	98	(3)
Build a Storyboard	101	(6)
Prepare for the Presentation	107	(4)
Deliver the Presentation	111	(41)
Project Confidence, Conviction, Enthusiasm	112	(6)
Rehearse: The Search for Imperfection	118	(6)
Set Up the Facilities and the Equipment	124	(5)
Apply Delivery Skills	129	(6)
Work with Your Visual Aids	135	(6)
Get Used to Answering Questions	141	(6)
Take Humor Seriously	147	(3)
Listen to the Silence	150	(2)
Closing Thoughts	152	(9)
The 10 Commandments of Successful Presentations	153	(3)
Say It with Presentations Checklist	156	(5)
Index	161