Foreword | p. vii |
Preface | p. ix |
Acknowledgments | p. xi |
America's Aging Schools | p. 1 |
The Present State of America's Schools | p. 1 |
Obstacles to Facilities Development | p. 9 |
Changing Enrollments | p. 11 |
Factors Contributing to the Decline in the Conditions of School Facilities | p. 14 |
Financing School Buildings | p. 15 |
Strategies for Success | p. 18 |
Recommended Activities for Successful Bond Referendum Campaigns | p. 23 |
A 2000 Status Report on School Facilities in the United States | p. 25 |
Updated Recommendations | p. 29 |
The Relationship between School Climate and Student Success | p. 40 |
Recent Research | p. 43 |
Teacher Views | p. 45 |
Safety and Technology | p. 46 |
Climate Research | p. 49 |
Summary of Findings | p. 53 |
Concluding Thoughts | p. 55 |
Review Activities | p. 55 |
Endnotes | p. 56 |
The Preplanning Phase | p. 61 |
The School Facilities Plan | p. 61 |
The Community Relations Program | p. 63 |
Developing an Internal System for Input | p. 65 |
Designing a School Facilities Plan | p. 69 |
Making Decisions about Specific Building Projects | p. 71 |
Review Activities | p. 77 |
Endnotes | p. 78 |
The Project Development Phase: Selecting Consultants | p. 79 |
Selecting the Bond Consultant | p. 79 |
General Procedure in Issuance of Bonds | p. 82 |
The Bond Consultant | p. 86 |
Bonding Consulting Services | p. 86 |
Selecting the Architect | p. 91 |
Educational Specifications | p. 94 |
Preliminary Designs and Other Considerations | p. 95 |
Review Activities | p. 96 |
Endnotes | p. 97 |
The Project Development Phase: Bringing It All Together | p. 99 |
Forming the Committees | p. 100 |
The School Board Resolution | p. 108 |
Review Activities | p. 109 |
Endnotes | p. 109 |
Beginning the Campaign: Developing a Marketing Philosophy | p. 111 |
Know the Product | p. 111 |
Know the Target Market | p. 113 |
Know the Appropriate Marketing Techniques | p. 116 |
Marketing Tools | p. 119 |
Review Activities | p. 121 |
Endnotes | p. 122 |
Campaign Activities | p. 123 |
One-on-One Contact Activities | p. 124 |
Media | p. 128 |
Review Activities | p. 134 |
Bond Election Day | p. 135 |
Poll Watchers and Follow-up Activities | p. 135 |
Canvassing Ballots and Reporting | p. 136 |
When the Results Are Unfavorable | p. 137 |
When Victory Has Been Achieved | p. 138 |
The Real Challenge | p. 138 |
Review Activities | p. 139 |
Developing Special Skills | p. 141 |
Conducting Surveys | p. 141 |
Managing Conflict | p. 146 |
Preparing Written Documents | p. 151 |
Review Activities | p. 158 |
State School Bond Referendum Percentages | p. 159 |
Checklist: Effective School Finance Campaigns | p. 205 |
Planning in Debt Issuance | p. 209 |
Glossary of Terms: Municipal Bonds | p. 213 |
Survey Form | p. 217 |
Survey of Top- and Bottom-Scoring High Schools in One State | p. 219 |
Afterword | p. 221 |
Index | p. 223 |
About the Author | p. 231 |
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