The School and Community Relations

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  • Edition: 9th
  • Format: Hardcover
  • Copyright: 2008-01-01
  • Publisher: Allyn & Bacon
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List Price: $146.80


Well-researched and applied, this best-selling text provides school officials the "how" and the "why" for effective communication with their staff and the community to improve school quality and student learning. Gives the reader a comprehensive plan for implementing a step-by-step school-community relations program to help improve school quality and school learning.New info on No Child Left Behind, reporting achievement and test scores, school "crises" such as shootings and terrorism, school choice and the Freedom of Information Act.Pre-service and in-service school leaders.

Author Biography

Don Bagin coordinates the graduate programs in educational public relations and corporate public relations at Rowan University, where he is a professor of communications.

Table of Contents

About the Authors
Essential Considerations
The Importance of Public Relations
Why School Public Relations?
Suggestions for Improving Public Confidence
Need for a Communication Plan
Public Character of the School
Public Character of the School
The Meaning of Public Opinion
School-Community Relations
Models of Public Relations
Understanding the Community
Sociological Inventory
Power Structures
Measuring Public Opinion
Electronic Surveying
Policies, Goals, and Strategies
Nature of a Policy
Goals and Strategies
Planning Checklist
Administering the Program
The Board of Education
The Superintendentrsquo;s Role
The Administrative Team
Director of School-Community Relations
Standards for Educational Public Relations Professionals
Plans of Organization
Responsibilities of Other Team Members
Budgetary Provisions
Staff Members
General Community Relations Responsibilities
Specific Community Relations Responsibilities
In-Service Training
Relations with Special Publics
The Communicati
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